Grocery TV, a leading in-store retail media platform, has announced a new partnership with Hy-Vee, a prominent U.S. supermarket chain known for its high-quality stores, offerings, and exceptional customer service.
With over 400 locations across the Midwest of the United States, Hy-Vee will utilize Grocery TV’s in-house technology to power more than 10,000 screens at key shopper touchpoints, including entrances, checkouts, service departments, aisles, and end caps. This collaboration is set to enhance the in-store experience for millions of shoppers starting in February 2025.
Through this partnership, Grocery TV will connect Hy-Vee’s screens to The Trade Desk, enabling RedMedia, Hy-Vee’s retail media network, to manage both off-site and in-store campaigns from a single platform. To support RedMedia’s initiatives, Grocery TV’s experienced media partnerships team will work to drive incremental brand revenue by incorporating Hy-Vee into its network of more than 5,000 grocery stores nationwide. In addition to brand advertising, Hy-Vee will manage its own in-store messaging through Grocery TV’s Content Management System (CMS).
Kathryn Mazza, Senior Vice President of RedMedia at Hy-Vee, expressed enthusiasm about the partnership: “Grocery TV’s technology allows us to elevate our in-store experience and streamline our retail media execution. Their team has made integration easy, and we’re excited to offer various brands new ways to reach our shoppers.”
Starting in February 2025, brands will have the opportunity to reach millions of shoppers across Hy-Vee’s stores with high-impact digital advertising, benefiting from enhanced audience targeting and campaign measurement capabilities.
Don Oelke, Co-founder and COO of Grocery TV, shared his excitement: “We’re thrilled to be teaming up with an innovative retailer like Hy-Vee. Partnering with one of the nation’s most respected grocers is an exciting step forward for in-store retail media and a strong indicator of how this channel is evolving to help brands reach today’s shoppers.”
About Hy-Vee: Hy-Vee, Inc. is an employee-owned corporation operating more than 570 business units across nine Midwestern states in the U.S., with sales of over $13 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise, and superior customer service.
More on Grocery TV, or visit https://www.grocerytv.com.
