FRAMEN Expands Into U.S. Market Through Partnership With WeWork

FRAMEN, an intelligent indoor digital out-of-home (DOOH) screen platform, has announced its expansion into the U.S. and Canadian markets via a strategic partnership with WeWork. This move brings FRAMEN’s targeted screen media network to WeWork coworking spaces across North America.

As part of the Axel Springer Group, FRAMEN will now operate and monetize digital screens in all WeWork locations throughout the region. This expansion builds on a collaboration that began in Germany in 2020, where FRAMEN currently powers screens in 55% of WeWork locations globally, providing advertisers access to professional business audiences.

Scaling Operations

The North American rollout significantly increases FRAMEN’s footprint:

• FRAMEN currently manages 1,525 screens across 281 WeWork locations worldwide.
• The U.S. and Canada expansion doubles both the number of screens and locations within the FRAMEN-WeWork network.
• Screens are monetized through targeted digital advertising designed to reach high-value professional audiences within the coworking environments.

Targeting the Coworking Audience

Coworking spaces offer advertisers access to a specific demographic, including entrepreneurs, tech innovators, startup teams, freelancers, consultants, remote professionals, decision-makers, and early adopters. FRAMEN highlights several factors making this audience valuable for advertisers:

• High Dwell Time: Occupants spend hours daily, enabling strong ad exposure.
• Conversion Potential: FRAMEN QR-code campaigns report an average 18% conversion rate.
• Daily Purchase Decisions: Users often act on both personal and professional needs while working.
• Brand-Suitable Environment: WeWork spaces provide controlled, professional settings.
• Data-Driven Targeting: Utilizes first-party deterministic and probabilistic data for audience precision.

A recent CBRE report noted that 82% of coworking professionals are more receptive to discovering new brands due to the collaborative nature of these spaces.

Demonstrated Campaign Effectiveness

FRAMEN cites third-party studies showing campaign success within its network:

• A Lumen study for a major global tech brand found FRAMEN screens in coworking spaces delivered 128% more attention than standard DOOH and traditional display ads.
• Deutsche Bahn measured a 24% brand awareness lift from its campaign, with 72% of viewers finding it attention-grabbing.
• Digital banking platform Qonto achieved 68% ad recall and a 51.5% increase in brand consideration.

About FRAMEN

FRAMEN operates an intelligent DOOH platform that transforms screens in premium locations like coworking spaces, gyms, and hotels into engaging environments. It integrates content, targeted advertising, and real-time information using smart technology and data-driven precision. https://www.framen.com/