Billups, a leading independent out-of-home (OOH) advertising agency, has announced the acquisition of Mediabridge Global, a UK-based OOH media specialist. The acquisition is aimed at expanding Billups’ footprint in the UK and EMEA markets and aligns with its mission to enhance transparency and accountability in OOH advertising through advanced technology solutions. This deal marks Billups’ fifth international acquisition since September 2023.
Mediabridge Global’s Growth and Technology
Mediabridge Global, established in 2020, has experienced rapid growth, achieving a 30% year-over-year increase in billings. The company works with more than 30 active agencies, supporting over 250 brands, and has executed OOH campaigns in more than 50 countries. At the core of Mediabridge’s operations is its proprietary platform, BRIDGE (formerly bitposter). BRIDGE offers automated campaign management, real-time availability data, and dynamic planning tools, providing clients with efficient and data-driven OOH campaign solutions.
Expanding Billups’ Capabilities
David Krupp, Global CEO of Billups, emphasized the strategic importance of the acquisition:
“Doubling our local team and strengthening our ability to drive results in the UK and EMEA markets is a significant milestone. Mediabridge’s client-focused and data-driven approach complements our vision of reinventing OOH planning and buying in the performance age. This acquisition supports our global growth strategy and positions us to better serve a rapidly expanding international client base.”
The acquisition expands Billups’ UK operations, reinforcing its capabilities to deliver innovative OOH solutions across the EMEA region.
Benefits for Mediabridge and Its Clients
David Payne, CEO of Mediabridge Global, highlighted the advantages of joining Billups:
“This partnership is a game-changer for our team and clients. Billups’ reputation for innovation and its commitment to outcome-led OOH planning make this a natural fit. With Billups’ resources, we will continue to deliver high-quality planning and service, backed by cutting-edge technology.”
The integration will grow Billups’ UK team to more than 40 employees, enhancing its ability to meet the planning and buying needs of clients across the UK, EMEA, and globally.
This acquisition aligns with Billups’ broader strategy of global expansion, following recent acquisitions in Australia, New Zealand, Belgium, Canada, and Malaysia. The company now operates in 18 countries across North America, EMEA, APAC, and Australia/New Zealand, positioning itself as a key player in the global OOH advertising industry.
About Mediabridge Global
Mediabridge Global is a UK-based out-of-home media specialist that leverages its proprietary BRIDGE platform to deliver automated and optimized OOH campaign planning. Since its founding, the company has executed campaigns in over 50 countries for a diverse client base.
