Billups, a leading global Out-of-Home (OOH) managed services agency headquartered in New York, has officially expanded its operations into Australia and New Zealand through the acquisition of Billie Media, a specialist OOH agency based in New Zealand. This strategic move marks Billups’ fourth significant global expansion since September 2023 and represents its first entry into the Australia and New Zealand (ANZ) market.
Billups is renowned for enhancing media performance through its patented analytics and measurement platform, catering to advertisers and agencies aiming for optimized Out-of-Home media placements. The acquisition of Billie Media aligns with Billups’ strategy to tap into the ANZ region’s billion-dollar OOH advertising market, a sector showing substantial growth and customer demand.
Benjamin Billups, co-founder of Billups, commented on the expansion, stating, “The Australia and New Zealand Out-of-Home market is a billion-dollar-plus advertising opportunity. Our clients trust us to deliver ROI through advanced technology and a skilled team. Incorporating Billie Media’s local focus and expertise will enhance our commitment to providing centralized, accountable, and solutions-focused OOH advertising services.”
Founded in 2021 in Auckland, Billie Media has quickly established itself as a leader in the local outdoor media landscape. The agency is recognized for its robust in-house technology and creative optimization capabilities, managing both static and digital Out-of-Home campaigns for a wide range of local and global brands.
Ben Poole, Director and Co-Founder of Billie Media, expressed enthusiasm about the benefits this acquisition brings to their customers. “Joining forces with Billups enhances our offering with a centralized, global platform that will significantly benefit our clients in Australia and New Zealand. This partnership ensures that our advertisers can enjoy enhanced confidence, value, and accountability when investing in OOH media,” Poole explained.
This acquisition is part of Billups’ broader strategy to enhance its global footprint and offer superior targeting, measurement, and optimization services to its clients worldwide. By integrating Billie Media’s expertise and innovative technologies, Billups is set to redefine OOH advertising effectiveness in the ANZ market, leveraging its advanced platform to meet the evolving needs of advertisers and agencies in the region.
For further information, visit www.billups.com.
