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Viola Outdoor and Firefly Partner to Revolutionize DOOH Media in Abu Dhabi

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Abu Dhabi, U.A.E – Viola Outdoor, a division of Viola Communications and a leading media communications specialist based in Abu Dhabi, is proud to announce its innovative leap in the Digital Out Of Home (DOOH) media arena through a strategic joint venture with Firefly, a renowned mobile marketing media solution provider.

The partnership between Viola Outdoor and Firefly will introduce Firefly’s cutting-edge roof-top digital LED screens to Abu Dhabi’s prestigious Tawasul fleet of taxis, significantly expanding the reach and impact of Viola’s portfolio of DOOH products.

Ammar Sharaf, Group CEO and Board Member of Viola Communications, expressed his excitement about the collaboration, stating, “Firefly’s dynamic digital vehicle-top screens offer us a unique opportunity to provide eye-level marketing experiences in association with Tawasul taxis. With their proprietary GPS and internet connections, Firefly’s screens enable brands to captivate passers-by through geo-targeted and dynamic messaging capabilities.”

Sharaf further emphasized that the addition of Firefly’s programmable vehicle top LED screens to Viola’s digital portfolio via Tawasul’s taxi fleet will ensure the widest possible coverage for advertisers, amplifying their message across Abu Dhabi and Al Ain. Tawasul Taxis transport an average of 23,000 passengers over a distance of 350,000 km per day, offering unparalleled exposure for brands.

The launch of this groundbreaking product aligns with Viola’s digital OOH transformation plan, according to Sharaf. “Our goal has always been to assist advertisers in reaching people in key, premium areas with the highest quality sites and screens,” he explained. “Viola Outdoor’s partnership with Firefly and Tawasul represents a game-changing addition to the marketeer’s arsenal.”

Sharaf also expressed his delight in contributing to the adoption of smart technologies across the DOOH landscape, in line with the digital transformation strategy of the Abu Dhabi government. “We are enhancing the experience for both advertisers and consumers alike,” he concluded.

In addition to this pioneering partnership, Viola Outdoor offers a comprehensive range of digital out-of-home offerings, including the capital’s first digital bridge banner network and digital Totem.Lights™. Their services also encompass lamppost, bus, and bridge banner advertising.

Source: https://voutdoor.ae/

Scala Tops Indivis Yearbook’s Rankings as the Leading Digital Signage Software Company

Scala, a US-based company and a leading provider of digital signage software, proudly announces its position as the top-ranking company in the industry, according to the highly anticipated annual rankings by Indivis Yearbook. With more than one million licenses worldwide, Scala solidifies its commitment to delivering cutting-edge solutions and unmatched customer satisfaction.

The Indivis Yearbook, a renowned publication specializing in technology and software evaluations, will soon release its official rankings of digital signage software companies. However, a pre-release report shared by Scala has already positioned them as the clear frontrunner.

Indivis_Yearbook_2023
Indivis Yearbook shot as posted by Scala

In a closely contested race, Magicinfo software from Samsung secured the second position, while Uniguest, a trusted provider of interactive guest engagement solutions, earned the third spot due to their dedication to delivering seamless experiences and strong market presence.

Navori Labs, a Switzerland-based company specializing in advanced digital signage software, claimed the fourth place, driven by their focus on cutting-edge technology and reliable solutions. Poppulo by Four Winds Interactive secured the fifth position, recognized for their captivating digital signage solutions and commitment to driving customer engagement.

Furthermore, LG CMS Cloud earned the sixth position, highlighting their dedication to delivering cloud-based digital signage solutions that enhance customer experiences and drive business growth.

More details on The Indivis Yearbook, including comprehensive rankings and additional insights, will be announced shortly, providing a deeper understanding of the industry landscape and showcasing the exceptional achievements of these leading digital signage software companies.

IBASE Launches Robust Fanless 5G Digital Signage Player for Outdoor Environments

Taipei, Taiwan – IBASE Technology Inc. (TPEx: 8050), a leading provider of industrial computers and digital signage players, is pleased to announce the launch of the SE-603-N outdoor digital signage player. Engineered with cutting-edge features, this player combines the power of 11th Gen Intel® Core™ processors with exceptional performance, reliability, and security, enabling seamless 4K media playback on up to three independent displays.

The SE-603-N offers a comprehensive range of connectivity options, including M.2 E-Key (2230) for Wi-Fi, Bluetooth, or capture card options, and M.2 B-Key (3052) for 5G connectivity. With Intel® processor integrated graphics, the player delivers high-quality graphics content and supports HDMI 2.0, DVI-D, and DP (DP++) outputs, allowing for flexible display configurations.

Designed to ensure maximum security and reliability, the SE-603-N features TPM 2.0, vPro, and a watchdog timer. Its fanless design enables silent operation, making it an ideal choice for noise-sensitive environments. Additionally, it can withstand a wide temperature range from -20°C to 70°C, making it suitable for use in various rugged environments.

Equipped with iSMART energy-saving and Observer remote monitoring technologies, the SE-603-N provides convenient power on/off scheduling, power resumption, and remote management functions. It also supports OOB (Out-of-Band) capabilities, allowing flexible remote device management and reducing maintenance costs for computers that cannot access the operating system over the network. The PDPC functionality enables control of peripheral device power, ensuring smooth operation of external devices. The SE-603-N signage player is available now.

Key Features of the SE-603-N:

  • iSMART intelligent energy-saving & Observer remote monitoring technologies
  • 11th Gen Intel® Core™ / Celeron® U-Series Processors
  • 2x DDR4-3200 SO-DIMM, dual channel, Max. 64GB
  • Intel® Processor integrated graphics device
  • Supports OOB (Out-of-Band) and PDPC (Peripheral Device Power Control) functions
  • 1x HDMI 2.0, 1x DVI-D, 1x DP (supports DP++)
  • 1x M.2 E-Key (2230) for Wi-Fi, Bluetooth, or capture card options
  • 1x M.2 B-Key (3052) for 5G options
  • TPM 2.0, vPro, and watchdog timer
  • Wide-range operating temperature: -20°C ~ 70°C
  • Ruggedized, fanless, and all-solid-state design

Reference: www.ibase.com.tw.

nsign.tv will show its digital signage platform on iiyama’s booth at DSS Europe 2023

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Barcelona – nsign.tv, the Barcelona-based technology company, is excited to announce its participation at Digital Signage Summit Europe 2023 (DSS Europe), where it will showcase its innovative digital signage software platform in collaboration with its partner, iiyama. The event, organized by ISE and Invidis Consulting, will take place in Munich, Germany on July 5-6.

As a leading strategy conference for the Digital Signage and Digital out of Home industry, DSS Europe provides the perfect platform for nsign.tv to demonstrate the usability, engagement, and interactivity of its acclaimed digital signage solution. Visitors can find nsign.tv at the booth of its partner, iiyama (#15), where they will experience iiyama’s All-in-one Solution digital signage screens, renowned for their effectiveness in various sectors including retail, hospitality, education, entertainment, health, and corporate environments.

The integrated solution eliminates the need for external players and offers numerous benefits, including screen segmentation for improved display productivity, the creation of video walls, menu boards, and mega banners to produce captivating effects, as well as audience interaction through IoT technologies such as sensors, NFC, QR codes, and cameras.

Furthermore, attendees at DSS Europe 2023 will have the opportunity to witness the power of nsign.tv’s platform through its popular feature, applets. These HTML5 applications deliver unique, interactive, animated, dynamic, and customizable content on the digital signage screens.

“We extend our heartfelt appreciation to our partner, iiyama, for their unwavering support and trust in our digital signage platform,” said Toni Viñals, CEO of nsgin.tv. “We warmly invite all visitors to explore the technological advancements of our software, which enables seamless audience interaction, including tactile screens, IoT devices, and AI analytical functions.”

Join nsign.tv and iiyama at DSS Europe 2023 to witness the future of digital signage. Visit booth #15 to experience their cutting-edge solutions firsthand.

Reference: http://nsign.tv/
https://iiyama.com/gl_en/
https://www.iseurope.org/welcome/digital-signage-summit-europe

Laab Architects Redefines Hong Kong Stock Exchange’s Connect Hall with Cutting-Edge Digital Redesign

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Laab Architects, an innovative architectural firm known for its forward-thinking designs, has revealed its transformative redesign of the Connect Hall at the Hong Kong Stock Exchange (HKEX). This groundbreaking project highlights the firm’s expertise in blending state-of-the-art digital screens with contemporary architectural elements, creating a space that redefines the traditional concept of a trading hall for the digital age.

A Visionary Approach to Modern Trading Spaces

With the trading landscape evolving rapidly due to the increasing role of digital platforms and remote connectivity, Laab Architects sought to capture the essence of this transformation in the new Connect Hall. The firm’s redesign emphasizes the importance of integrating modern technology with elegant design, providing a dynamic space that can adapt to the needs of a global financial hub.

The Connect Hall’s centerpiece is an impressive auditorium featuring a sweeping LED wall seamlessly embedded between navy blue wall tiles. This stunning display, consisting of over 20,000 pixels, is designed to showcase high-definition animations and real-time market data, ensuring that the audience remains connected to the latest developments in global trading. The LED wall also serves as a canvas for Hong Kong’s renowned calligraphy master, Wah Gor, who has digitized his art to create a unique blend of tradition and modernity.

Versatile Pocket Rooms for a Multifunctional Space

In addition to the main auditorium, the redesigned Connect Hall incorporates several pocket rooms—spaces with curved walls that offer versatility for various event types, such as press conferences and private meetings. The curvature of these walls is not merely an aesthetic choice but also serves to optimize the acoustics, ensuring that simultaneous events can occur without sound interference. This thoughtful design allows the Connect Hall to host multiple activities concurrently, enhancing its functionality and adaptability.

A Seamless Digital Experience

Visitors are welcomed into the Connect Hall through a visually engaging entrance foyer, where a dynamic stock ticker wraps around the space, keeping guests informed with up-to-the-minute market information. The immersive experience is further enhanced by a mirrored ceiling adorned with shimmering lights, creating a sense of movement and energy reflective of the financial market’s fast pace.

Collaborative Excellence in Execution

The successful completion of the Connect Hall redesign is the result of a collaborative effort between Laab Architects and its project partners. The firm worked closely with AEC, serving as the acoustic and AV consultant, and Isomatrix, which provided lighting consultancy services. This collaboration ensured that each technical element—from acoustics to visual displays—was meticulously designed to elevate the overall experience of the space.

Laab Architects’ reimagining of the Connect Hall represents a significant milestone for HKEX, setting a new benchmark for what a modern trading hall can achieve. By seamlessly integrating digital elements into the architecture, the firm has created a space that not only supports the functional requirements of a financial hub but also offers a visually stunning environment that inspires and engages visitors.

This project reinforces Laab Architects’ position as a pioneer in architectural innovation, demonstrating their commitment to creating future-proof spaces that embrace technology while maintaining a strong sense of aesthetic identity.

About Laab Architects

Laab Architects is a Hong Kong-based firm specializing in spatial innovation and digital integration. With a focus on creating transformative spaces that combine technology and design, the firm has earned a reputation for pushing the boundaries of conventional architecture. From commercial to cultural projects, Laab Architects’ portfolio showcases a diverse range of innovative designs that cater to the evolving needs of urban environments.

Reference: https://www.laab.pro/en/

GoodNews Coffee Enhances In-Store Experience with nsign.tv Digital Signage Platform

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The Grab&Go coffee shop chain digitizes its stores in Madrid, Barcelona and Paris to offer a 360º experience to its customers

Madrid, Barcelona, Paris

GoodNews Coffee, a pioneering Spanish startup, has revolutionized its in-store Point of Sale (POS) systems in Madrid, Barcelona, and Paris by partnering with nsign.tv, a leading provider of digital signage solutions.

Recognizing the preferences of its primarily young customer base, who are well-acquainted with cutting-edge technologies, GoodNews Coffee was determined to digitize its stores as a major transformative step. Jan Barthe, CEO of GoodNews Coffee, explains, “Our target audience is mainly young people, who have grown up with new technologies and their adaptations, so it was clear to us that digitizing our stores had to be one of our big changes.”

After careful evaluation, GoodNews Coffee selected the nsign.tv digital signage platform to replace its traditional illuminated menu signs with a more interactive and visually captivating system. Barthe highlights the seamless communication and perfect synergy between the two brands, stating, “We chose nsign.tv because it met all the requirements we had according to our needs and, from the beginning, the communication was very simple and easy, so we saw that the match between the two brands was perfect.”

To facilitate this transformation, GoodNews Coffee has integrated multiple LCD monitors managed by the powerful nsign.tv software into its Points of Sale. This empowers the company to effortlessly showcase menu boards, creative visuals, and engaging marketing campaigns. Barthe commends the intuitive nature of the nsign.tv platform, emphasizing its user-friendly interface and the inclusion of previews that allow content review before deployment. He adds, “We would also highlight the user interface and the response time/speed when uploading content. The training provided at the beginning was more than enough for us to get to grips with the application.”

The digitization efforts undertaken by GoodNews Coffee have significantly enhanced the overall in-store experience for its valued customers. The visually appealing and easy-to-read digital menu surpasses the limitations of traditional signs. Moreover, the nsign.tv platform enables GoodNews Coffee to deliver captivating video communications that highlight new product launches and surprise customers with time-sensitive flash promotions. Barthe enthuses, “This digitization improves the whole in-store experience for our customers; in the end, we’ve made our menu more readable and much more visual than the signs we had before.”

Additionally, the digitalization initiative has resulted in a remarkable return on investment for GoodNews Coffee, with increased turnover observed across all Points of Sale since the implementation of the digital signage solution. Encouraged by these positive outcomes, GoodNews Coffee is expanding its footprint by opening new stores in Madrid, Barcelona, Paris, and Amsterdam, where it will continue its successful partnership with nsign.tv.

Toni Viñals, CEO of nsign.tv, expresses sincere appreciation to the GoodNews Coffee team for placing their trust in their innovative platform for digitalization. Viñals states, “We are proud that a young and modern company has recognized the potential of digital signage to enrich their premises with dynamic and attractive visual content that helps them to engage and interact with their audience through any type of screen.”

Reference: https://www.nsign.tv/
https://goodnews.coffee/

MOTUM and Sharp/NEC Partner to Create Groundbreaking 3D Movement Analysis Laboratory

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MOTUM, a renowned Human Performance Institute based in Neu-Rum, Austria, has taken a significant step forward in the field of movement analysis by partnering with technology giant Sharp/NEC. This collaboration aimed to tackle the complex challenge of developing a state-of-the-art 3D visualization system to enhance sports performance and injury prevention through precise and real-time biomechanical analysis. This case study explores the objectives, challenges, solutions, and outcomes of this innovative project, highlighting its impact on the field of sports science and biomechanics.

Objectives

The primary objective of the MOTUM institute was to create a sophisticated large-scale visualization system capable of accurately capturing and analyzing athletes’ movements in real time. By simulating real-life game scenarios and focusing on external environments, the system was designed to provide an authentic analysis platform for optimizing athletes’ performance and movements.

Challenges

The project faced several significant challenges:

  1. Technical Complexity: Developing a three-dimensional visualization system that could accurately replicate real-life sports scenarios required advanced technology not previously utilized in such applications.
  2. High Standards for Accuracy: The system needed to deliver extremely accurate and reliable data to be useful in professional sports applications, where precision can determine the success of the training outcomes.
  3. Integration with Existing Infrastructure: Incorporating this new technology into MOTUM’s existing facilities and ensuring compatibility with other diagnostic tools was essential.

Solutions

To address these challenges, MOTUM partnered with Sharp/NEC and Gendo GmbH to leverage their expertise in cutting-edge display technology and system integration. The solution was the implementation of Sharp/NEC’s NEC LED FE series screens with a 1.9 mm pixel pitch. These screens were chosen for their:

  • Vibrant Color Display and Brightness: Essential for clear, detailed visualization of movement.
  • Wide Viewing Angles: Allowing multiple observers to view the analyses simultaneously without loss of image quality.
  • Scalability and Modular Design: Enabling customization to fit the spatial and operational needs of MOTUM’s laboratory.

A large 5×3-meter LED wall was installed as the focal point in the lab, coupled with Mixed Reality technology to provide an immersive 3D diagnostic and analysis environment. This setup facilitated a new level of interaction with biomechanical data.

Outcomes

The outcomes of this partnership have been overwhelmingly positive, contributing both to the field of biomechanical analysis and to the practical training applications for athletes. Key achievements include:

  • Enhanced Diagnostic Accuracy: The new system allows for more precise diagnostics and better understanding of athletes’ movements, leading to improved training and rehabilitation strategies.
  • Innovative Training Tools: The 3D visualization system provides coaches and therapists with a powerful tool to analyze and correct athletes’ technique in real-time.
  • Industry Benchmark: The project has set new standards in sports science, becoming a showcase in the industry for how technological innovation can be applied in sports and therapy.

Conclusion

The collaboration between MOTUM and Sharp/NEC illustrates the power of combining expertise in sports science with advanced technology to create innovative solutions. The successful implementation of this project not only enhances MOTUM’s capabilities but also pushes the boundaries of what’s possible in sports performance and injury prevention. This case study serves as a model for similar initiatives aiming to leverage technology to improve human performance.

Reference: https://www.sharpnecdisplays.eu/p/mide/en/seemore/casestudies/dp/products/shared/casestudies/motum/motum.xhtml

World-first Audio Experience at Danang Fireworks Festival Unveiled With Cinewav

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Da Nang, Vietnam – The 2023 Danang International Fireworks Festival (DIFF 2023) has returned after a three-year hiatus, and it promises to be bigger and better than ever. Sun Group, the main sponsor, has partnered with Global 2000 International to introduce a groundbreaking audio experience in collaboration with Cinewav. For the first time at an international fireworks festival, spectators throughout Da Nang can enjoy high-quality synchronized audio through their smartphones, enhancing their experience of the dazzling fireworks displays.

DIFF 2023, held from June 2 to July 8, offers visitors the opportunity to download the Cinewav app and access the audio ticket for each scheduled firework event free of charge. By simply pressing ‘Play’ and using their earphones or headphones, audiences can immerse themselves in a clear and captivating soundtrack that perfectly complements the visual spectacle.

Mrs. Pham Tu Cau, Vice President and CEO at Sun Group Central Vietnam, Executive Office of Central Region, expressed her excitement about this new addition to DIFF 2023, stating, “Cinewav is a game-changer for large-scale events. It will provide visitors with a new and exhilarating experience while showcasing international talent, attracting tourists, and promoting the local economy and businesses.”

Nadia Shakira Wong, the managing director of Global 2000 International, emphasized the festival’s record-breaking fireworks designs and innovation, making DIFF 2023 a must-see event. The theme “Light Up a Borderless World” sets the stage for spectacular displays by the world’s top pyrotechnic teams, including local and international participants. Each team creates awe-inspiring fireworks choreographed to bespoke melodies and soundtracks, evoking strong emotions and wonder among the audience.

Andrew Howard, Director of Howard & Sons Pyrotechnics from Australia, described the profound impact of synchronized audio on the fireworks experience, stating, “Cinewav ensures that a broader audience can tune into the music soundtrack and enjoy the powerful music scores alongside our mesmerizing pyrotechnic displays.”

With Cinewav’s innovative technology, DIFF 2023 breaks barriers by offering a city-wide audio experience, allowing spectators to enjoy the magic of synchronized fireworks and music throughout Da Nang. The festival extends beyond the fireworks displays, featuring a range of cultural programs such as the Danang Electronic Carnival, an online beauty photo contest, M-Pack Carnival, and a street food program.

For more information about DIFF 2023 and to download the Cinewav app, please visit the festival’s official website. https://www.cinewav.com/danang_fireworks_festival/

Rise Vision Wins “Student Safety Solution Provider of The Year” at 2023 EdTech Breakthrough Awards

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Rise Vision, a premier provider of digital signage solutions tailored for educational institutions, has been recognized as the “Student Safety Solution Provider of The Year” at the 2023 EdTech Breakthrough Awards. This accolade underscores Rise Vision’s commitment to enhancing campus safety through advanced audiovisual technologies.

At the forefront of Rise Vision’s innovations is its audio experience, which debuted spectacularly at the Danang Fireworks Festival. This event marked the first-ever integration of synchronized audio with a fireworks display, facilitated by Cinewav technology, providing spectators in Danang a synchronized soundtrack that enhanced the visual spectacle of the fireworks.

Furthermore, Rise Vision has developed a Classroom Alerts feature, integrating seamlessly with top emergency management systems like CrisisGo, Singlewire InformaCast, Share911, and Runva. This feature is designed to transform the classroom’s digital display from a teaching aid into an emergency broadcasting tool instantly, thereby delivering crucial response time during emergencies.

James Johnson, managing director of EdTech Breakthrough, praised Rise Vision’s solutions, stating: “Rise Vision’s digital signage offers a powerful tool for enhancing school safety. By delivering clear content and vivid imagery, it enables campuses to effectively communicate emergency information and improve response times. We are proud to recognize Rise Vision as the Student Safety Solution Provider of The Year.”

The EdTech Breakthrough Awards, which aim to honor excellence and innovation in the field of educational technology, saw over 2,400 nominations from more than 16 countries this year, highlighting the significance of Rise Vision’s achievement.

Brian Loosbrock, CEO of Rise Vision, responded to the award with gratitude, remarking, “Being named the ‘Student Safety Solution Provider of The Year’ is a testament to our dedication to school safety. Our technology is pivotal in the effective dissemination of emergency information, helping to reduce response times and save lives.”

For more information about Rise Vision visit their website at www.risevision.com.

PepsiCo Innovates with pDOOH Advertising for Tropicana Twister Launch in Malaysia

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PepsiCo’s recent marketing initiative for its Tropicana Twister product in Malaysia highlights an advanced approach to digital advertising through programmatic digital out-of-home (pDOOH) media. This method moves beyond conventional out-of-home (OOH) advertising by leveraging The Trade Desk’s demand-side platform (DSP) to facilitate real-time data application and audience retargeting.

Key components of this campaign that illustrate its effectiveness include:

  1. Utilization of The Trade Desk: The programmatic strategy enabled dynamic ad placements and campaign adjustments based on immediate data insights. This efficiency in advertising spend and targeting precision marks a shift from traditional methods.
  2. Data-Driven Retargeting: By capturing mobile device IDs from individuals exposed to the pDOOH ads, the campaign could retarget these audiences across additional programmatic channels, enhancing both reach and engagement.
  3. Brand Lift Study Results: The InMobi Pulse brand lift study demonstrated the campaign’s impact, showing a 19% increase in brand awareness and improvements in brand consideration. These metrics validate the effectiveness of combining pDOOH with mobile retargeting.
  4. First-Party Data Efficiency: Utilizing first-party data from pDOOH ads led to a significantly higher click-through rate compared to traditional third-party demographic and interest data. This underscores the value of high-quality data in driving engagement.
  5. Significant Reach and Consumer Interest: The campaign generated 5.7 million impressions in less than six weeks and recorded notable increases in consumer intent to purchase Tropicana products, indicating strong campaign reach and impact.
  6. Collaborative Innovation: The partnership between Publicis Media and The Trade Desk facilitated the smooth implementation of this pioneering campaign, showcasing the potential of pDOOH to enhance marketing effectiveness.

For more details visit: https://www.thetradedesk.com/us/resource-desk/pepsico-boosts-brand-lift-with-programmatic-dooh

JCDecaux Enters Kuwaiti Market with Exclusive Jazeera Airways Terminal 5 Contract

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Kuwait City – JCDecaux, the global leader in outdoor advertising, has officially entered the Kuwaiti market through an exclusive advertising contract for Jazeera Airways Terminal 5 (T5). This partnership aims to redefine advertising at T5, the premier low-cost airline hub in Kuwait, while enhancing the passenger experience.

Jazeera Airways Terminal 5: A Private Airline Success Story

Inaugurated in 2018, Terminal 5 represents Jazeera Airways’ pioneering spirit as the first terminal in the region wholly owned, constructed, and operated by a private airline. Since its inception, Jazeera Airways has seen significant growth, expanding its network to 68 new routes and increasing passenger traffic from 1.8 million in 2018 to 3.6 million in 2022. The airline plans to double its fleet and extend services to over 80 cities by 2026.

2023: Record Growth for Jazeera Airways

In 2023, Jazeera Airways projects passenger traffic to reach 4.8 million, solidifying its position as a key player in Kuwait’s aviation sector. This growth presents a prime opportunity for JCDecaux to bring its premium advertising solutions to Terminal 5.

JCDecaux: Elevating Advertising at Terminal 5

JCDecaux, known for its innovative outdoor advertising solutions, will significantly impact Jazeera Airways Terminal 5. The company has installed 116 media assets, including digital screens and static locations, strategically positioned throughout the terminal. These prime advertising spaces enable brands to engage effectively with their target audiences.

JCDecaux’s entry into Kuwait’s market marks a new era in advertising at Terminal 5. The exclusive contract with Jazeera Airways paves the way for innovative and visually appealing campaigns that will capture passengers’ attention. As Jazeera Airways continues to transform Kuwait’s air travel market, JCDecaux stands as a key partner, supporting the airline’s visionary plans with exceptional advertising solutions.

JCDecaux‘s commitment to delivering top-tier advertising solutions globally is evident in its strategic move into the Kuwaiti market, ensuring brands can leave a lasting impression on their audiences in the dynamic environment of Terminal 5.

For more information, visit JCDecaux Middle East.

Vivid Sydney 2023 Shines Bright with Barco UDM-4K30 Laser Projectors

Sydney, Australia – Vivid Sydney 2023, the renowned festival of light, music, and ideas, presents a world-first deployment of Barco UDM-4K30 laser projectors, creating an unparalleled visual experience. TDC, a leading provider of visual technology solutions, has mounted over 150 state-of-the-art laser projectors throughout the festival, marking the largest installation of its kind in the Southern Hemisphere.

The festival showcases the Beauty of our Natural World through visually stunning artworks displayed on iconic landmarks such as the HMAS Vampire, Customs House, ASN Clocktower, and the Sydney Opera House. Powered by Barco’s cutting-edge technology, the 30 UDM-4K30 laser projectors deliver pristine pixel perfection, immersing visitors in a world of vibrant visuals.

Michael Hassett, Founder & Managing Director at TDC, expressed his excitement about achieving a world-first in laser projection, stating, “Barco’s technology offers exceptional brightness, low latency processing, and a robust design. It is the only projection system that meets our stringent requirements for color uniformity and return on investment. We are delighted to see our operational suggestions incorporated into the UDM-4K30, making Vivid Sydney the first showcase of its capabilities.”

Gill Minervini, Vivid Sydney Festival Director, emphasized the festival’s commitment to enhancing the visitor experience by partnering with technology experts like TDC. She commented, “Experiencing the vibrancy and fragility of our natural world is of utmost importance, and we are thrilled that visitors can now immerse themselves in the artworks at a deeper level than ever before.”

TDC has achieved remarkable milestones at Vivid Sydney 2023, demonstrating the scale and excellence of their video solutions and design:

  • Over 3.5 million lumens of projected light illuminate the festival each evening.
  • Unprecedented levels of projection generate a staggering 1 billion total pixels each evening, surpassing the 230 million pixels achieved in 2022.
  • Projection coverage has increased by over 25% while consuming less power compared to 2022, saving over 150 kilowatts per hour (kWh), equivalent to the average consumption of an Australian household.
  • As an early adopter of clean energy solutions, TDC recently installed a 100 kW solar system at its Sydney head office in Alexandria.

Reference: http://www.tdc.com.au/

aFX Global Unveils Immersive Soundscapes in Dali’s Masterpiece

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Sydney, Australia – aFX Global, a leading provider of immersive audio experiences, captivates audiences with the mesmerizing sounds of Dali’s iconic masterpiece, The Persistence of Memory.

DALÍ ALIVE, an extraordinary journey into the world of art, transports visitors into the surreal and imaginative realm of Salvador Dalí, one of the most influential artists of the twentieth century.

Presented by Grande Experiences, Australia, in collaboration with The Dalí Museum in St. Petersburg, Florida, DALÍ ALIVE is an immersive exhibition spanning over 13,000 square feet. Featuring floor-to-ceiling projections and two-story high digital galleries, the exhibition incorporates groundbreaking spatial audio technology and content curated by aFX Global, renowned for their expertise in immersive audio.

Des O’Neill, co-founder and sound designer at aFX Global, describes the soundscapes in DALÍ ALIVE as vibrant and vivid, mirroring the intensity of the artwork. O’Neill explains, “Our goal was to create custom spatial audio for each surface and curate an evocative musical score that harmonizes with the stunning visuals. Through close collaboration with Grande’s creative team and leveraging the innovative technology developed for previous projects like the flagship LUME Melbourne, we were able to showcase the remarkable possibilities of integrating immersive spatial audio systems with art masterpieces. The result is a breathtaking fusion of color, motion, and memory that exemplifies our capabilities.”

To ensure a seamless technical execution, aFX Global provided consultation on system design and selected Barco IOSONOinside software, along with a hardware solution that connected dozens of speakers in a spatial audio loudspeaker array.

DALÍ ALIVE premiered globally in October 2022, offering visitors a remarkable glimpse into Dalí’s life, from his formative years in Spain to his profound influence on Surrealism and American culture. The traveling exhibition delves into Dalí’s ongoing quest for self-expression and his struggle to confront mortality, leaving a lasting impact on audiences.

Reference: https://www.afx-global.com/
https://www.dalialive.com/

TDC wins Best Technical Achievement Award

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Sydney, Australia – TDC – Technical Direction Company, a leading technology solutions provider, has been honored with the esteemed Best Technical Achievement Award for their exceptional work on Vivid Sydney 2022. The award was presented at the Australian Event Awards 2022, held in-person aboard The Jackson luxury superyacht in Darling Harbour, Sydney on Wednesday, 23 November 2022.

The Australian Event Awards celebrate excellence and innovation within the events industry, recognizing outstanding contributions and advancements. TDC’s remarkable achievement not only included winning the Best Technical Achievement Award but also earning the distinction of a National Nominee for Best Achievement in Marketing or Communication. Furthermore, TDC’s cutting-edge TDC LiveView real-time out-of-home city-wide digital signage and monitoring system was acknowledged as a National Nominee for Best Innovation, New Product, or New Service. This marked the second consecutive year that TDC received recognition as a National Nominee at the Australian Event Awards, with this year being their triumphant win!

Distinguished judges of the Australian Event Awards commented, “The innovation and delivery by TDC to enhance this event was first class… The new laser technologies really lifted the color and resolution of the displays this year, and it’s fabulous to hear that this has been achieved with a reduction in energy consumption. The technical achievements were multiple and excellent. Congratulations on a fabulous event.”

In their monumental effort for Vivid Sydney 2022, TDC delivered an unprecedented array of cutting-edge technology. This included large-scale laser projection mapping, LED screens, wayfinding solutions, and their super-powered custom-built media server technology. These advancements facilitated the seamless integration of over 27 visually stunning installations and projection artworks throughout Sydney.

“For eleven years, TDC has partnered with Destination NSW to bring Vivid Sydney to life. It’s a continually evolving production, and we remain committed to innovation,” stated Michael Hassett, Founder and Managing Director at TDC.

Every Pixel Matters to Us

A team of thirty dedicated and talented TDC crew members worked tirelessly on every technical aspect, from conceptualization to completion. “Each TDC team member takes pride in their contribution, as they strive to create a remarkable event year after year. The Australian Event Award holds great significance for us, as it recognizes our dedication and achievements. We were privileged to be amongst a prestigious lineup of shortlisted nominees and award winners,” added Michael Hassett.

TDC’s commitment to pushing boundaries and delivering unparalleled technical excellence has solidified their position as a leading force in the events industry. Their outstanding achievements at the Australian Event Awards 2022 serve as a testament to their relentless pursuit of innovation.

Video highlights: https://www.tdc.com.au/projects/outdoor-events/technology-that-powers-vivid-sydney-reveals-soul-of-the-city/

IBASE Shines with Six Consecutive Wins at the 2023 Taiwan Excellence Awards

Taipei, Taiwan. – IBASE Technology Inc. (TPEx: 8050), a global leader in industrial computers and embedded systems, has once again emerged victorious, claiming two prestigious awards at the 31st Taiwan Excellence Awards. This remarkable achievement marks IBASE’s sixth consecutive year of securing the esteemed accolades, bringing their total Taiwan Excellence Award-winning products to an impressive 24. Organized by the Taiwan External Trade Development Council (TAITRA) under the Taiwan Ministry of Economic Affairs, the Taiwan Excellence Award is a rigorously assessed honor that considers various criteria such as research and development, design, quality, marketing, and Taiwan production. Among thousands of competing products, a total of 186 companies and 348 products were recognized, with ICT products leading the field at 42.3% followed by machinery and components at 23.6%.

IBASE’s consistent success can be attributed to their comprehensive product lines, robust R&D capabilities, and swift new product development. With over two decades of industry experience and expertise, IBASE has established a foundation of innovative core technologies. The two award-winning products are the MPPC1201PC Fanless IP65 12.1″ Railway Panel PC and the SE-103-N 3x 4K Outdoor Slim Fanless Digital Signage Player. The MPPC1201PC, powered by the latest Intel Atom® x6000E processor, holds certifications for EN50155:2021 shock and vibration as well as EN45545-2 EU fire safety railway standards. Featuring IP65 dustproof and waterproof protection, a wide operating temperature range of -40°C to 70°C, robust M12 waterproof connectors, and 24V~110V wide voltage power input, this panel PC ensures reliable data transmission even in challenging conditions. Additionally, it offers mPCI-e and M.2 E-Key 2230 slots for 4G and WiFi modules, making it an ideal solution for train control systems, traffic monitoring, and fleet management applications.

Designed for harsh outdoor environments, the SE-103-N digital signage player exhibits the advanced features synonymous with IBASE’s lineup. It incorporates iSMART/Observer/iCONTROL energy-saving and remote monitoring technology with power on/off scheduling and power restoration. With compact dimensions of 260mm x 181mm x 25mm, this book-sized player is built with industrial-grade components and specifications, ensuring reliable operation in temperatures ranging from -20°C to 70°C. Equipped with an integrated TPM (2.0) for enhanced security, support for EDID (Extended Display Identification Data) to prevent screen convergence issues, display status monitoring, and HDMI-CEC for seamless display control via HDMI ports, the SE-103-N provides exceptional functionality. It also supports one M.2 B-key (3052) for 5G/LTE module and three HDMI 2.0b ports capable of connecting to three 4K screens with a maximum resolution of 12K. These features make it an ideal choice for smart retail and drive-thru applications.

IBASE’s unwavering commitment to technological excellence and their ability to consistently deliver innovative solutions have positioned them as a frontrunner in the industry. Their impressive achievements at the 2023 Taiwan Excellence Awards underscore their ongoing dedication to pushing boundaries and setting new standards.

Reference: https://www.ibase.com.tw/

How Rise Vision Transformed Communication at Pickering Christian School

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Pickering Christian School, located in the Pickering/Ajax area of Ontario, Canada, has been a cornerstone of Christian education since its establishment in 1985. Evolving from a branch school to a standalone institution on a sprawling 26,000-square-foot campus, its mission of “Educating the Whole Child” through “Profound Learning” has always been at the forefront. An integral part of this educational community is Deb Poggensee, who has served as an Administrative Assistant for nearly three decades.

Despite not having formal technical training, Deb manages a multitude of responsibilities that include assisting parents, teachers, students, and volunteers. Her role is pivotal in maintaining the operational and communicative efficiency of the school. In 2018, the school’s Development Director chose to implement Rise Vision, a digital signage platform known for its user-friendly interface, which marked a significant enhancement in the school’s ability to communicate internally and externally.

User-Friendly Technology for Non-Technical Staff

Rise Vision’s adoption by Pickering Christian School exemplifies how intuitive technology can empower staff members who might lack extensive technical skills. The platform’s ease of use and minimal technical requirements made it an ideal choice for Deb, enabling her to manage the school’s digital signage effortlessly. This technology integration has brought a dynamic change in how information is conveyed throughout the campus, creating a more engaging atmosphere for learning and interaction.

The Impact of Digital Signage in Education

The transition to digital signage provided by Rise Vision introduced a “wow factor” to the school’s environment, significantly enhancing the presentation and accessibility of information. This modern approach to communication aligns perfectly with the school’s vision of innovative and profound learning. Digital signage has been pivotal in broadcasting important announcements, educational content, and school achievements, thus fostering a more connected and informed community.

A Testament to Effective Collaboration

The successful implementation of Rise Vision at Pickering Christian School is not just a testament to the software’s capabilities but also highlights the importance of selecting the right tools that align with the users’ needs and skill levels. As noted by a Rise Vision executive, “This collaboration showcases how our user-friendly digital signage platform can empower non-technical staff, providing them with the tools to inspire and guide their school community while delivering an impressive ‘wow factor’.”

Conclusion

Pickering Christian School’s case study with Rise Vision is an inspiring example of how embracing suitable technological tools can transform educational environments. It demonstrates the significant role that user-friendly technology can play in enhancing communication and interaction within school settings, empowering staff, and enriching the student’s learning experience. For those interested in a deeper dive into this transformative journey, the full case study titled “Empowering Non-technical Staff at Pickering Christian School with Rise Vision for Inspiration, Guidance, and a ‘Wow Factor'” offers a comprehensive overview of the school’s digital signage success story.

Download the case study at: https://www.risevision.com/blog/pickering-christian-school-case-study

IBC2021 in-person event has been cancelled

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IBC announces that the in person IBC2021 event has been cancelled. The move follows growing concerns about the COVID-19 situation in The Netherlands, which has deteriorated over the past week, and feedback from the IBC exhibitor and visitor community.

Read the full statement at https://msg.ibc.org/673U-E3HL-2DKTXV-9FBH5-1/c.aspx

IBC2021 will now take place on IBC Digital and will include a comprehensive content program, a platform to view the latest products and innovations and the opportunity to meet and connect with the industry.