Monday, September 25, 2023

Viola Outdoor and Firefly Partner to Revolutionize DOOH Media in Abu Dhabi

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Abu Dhabi, U.A.E – Viola Outdoor, a division of Viola Communications and a leading media communications specialist based in Abu Dhabi, is proud to announce its innovative leap in the Digital Out Of Home (DOOH) media arena through a strategic joint venture with Firefly, a renowned mobile marketing media solution provider.

The partnership between Viola Outdoor and Firefly will introduce Firefly’s cutting-edge roof-top digital LED screens to Abu Dhabi’s prestigious Tawasul fleet of taxis, significantly expanding the reach and impact of Viola’s portfolio of DOOH products.

Ammar Sharaf, Group CEO and Board Member of Viola Communications, expressed his excitement about the collaboration, stating, “Firefly’s dynamic digital vehicle-top screens offer us a unique opportunity to provide eye-level marketing experiences in association with Tawasul taxis. With their proprietary GPS and internet connections, Firefly’s screens enable brands to captivate passers-by through geo-targeted and dynamic messaging capabilities.”

Sharaf further emphasized that the addition of Firefly’s programmable vehicle top LED screens to Viola’s digital portfolio via Tawasul’s taxi fleet will ensure the widest possible coverage for advertisers, amplifying their message across Abu Dhabi and Al Ain. Tawasul Taxis transport an average of 23,000 passengers over a distance of 350,000 km per day, offering unparalleled exposure for brands.

The launch of this groundbreaking product aligns with Viola’s digital OOH transformation plan, according to Sharaf. “Our goal has always been to assist advertisers in reaching people in key, premium areas with the highest quality sites and screens,” he explained. “Viola Outdoor’s partnership with Firefly and Tawasul represents a game-changing addition to the marketeer’s arsenal.”

Sharaf also expressed his delight in contributing to the adoption of smart technologies across the DOOH landscape, in line with the digital transformation strategy of the Abu Dhabi government. “We are enhancing the experience for both advertisers and consumers alike,” he concluded.

In addition to this pioneering partnership, Viola Outdoor offers a comprehensive range of digital out-of-home offerings, including the capital’s first digital bridge banner network and digital Totem.Lights™. Their services also encompass lamppost, bus, and bridge banner advertising.


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