Grocery TV, a leading in-store retail media platform, has announced the expansion of its digital media network into the pharmacy sector, beginning with select ShopRite Pharmacy locations. This move aims to provide brands and retailers with a new opportunity to engage customers and share health-related information directly within the pharmacy setting.
Grocery TV’s expansion into pharmacies builds on its established presence in grocery stores, where it operates in nearly 5,000 locations across the United States. The inclusion of pharmacies in its network is designed to reach shoppers at a key moment in their store visit, particularly those focused on healthcare, pharmaceuticals, and wellness products.
“Pharmacies offer a unique touchpoint for both retailers and advertisers, particularly for health-focused products and services,” said Don Oelke, COO and co-founder of Grocery TV. “Expanding into this space allows us to enhance the in-store experience and deliver targeted messaging where it matters most.”
The content strategy for the pharmacy network includes health and wellness-focused video channels, contextual advertising, and retailer-specific messaging. This content is displayed on digital screens in pharmacy areas, engaging customers as they wait for prescriptions or pass by the pharmacy. Retailers can manage and update this content in real-time using Grocery TV’s Content Management System (CMS), ensuring that the information remains relevant and timely.
With this expansion, Grocery TV allows health and wellness brands to reach an audience of nearly 28 million shoppers across its network, including those spending more time in pharmacy areas. This extended exposure offers brands and retailers more opportunities to communicate important health information and promotions.
ShopRite Pharmacy, part of the larger ShopRite supermarket chain, is among the first to incorporate Grocery TV into its pharmacy sections. Through this partnership, ShopRite can promote prescription savings programs, highlight pharmacy services, and share essential health-related information with customers directly in-store.
“Grocery TV has made it straightforward for us to integrate new touchpoints within our stores,” said Darren Caudill, Chief Sales Officer for Wakefern Food Corp., the cooperative behind ShopRite. “This expansion into the pharmacy area allows us to effectively manage and deliver important information to our customers through their content management system.”
Grocery TV’s integration into pharmacies broadens the reach of its retail media network, offering new opportunities for shopper engagement and enhancing the overall in-store experience by connecting digital signage across various parts of the retail environment.
