Proto Inc., known for its advancements in holographic and spatial computing technology, introduced a new development: autonomous, generative conversations between AI-driven holograms. The technology was demonstrated at AWS re:Invent, showcasing holographic representations of Swami Sivasubramanian, AWS Vice President of AI and Data, and Nandini Ramani, AWS Vice President of Monitoring and Observability.
During the five-day event, the Proto Hologram Personas demonstrated their ability to engage in fluid, intelligent conversations with attendees and with each other. These interactions included real-time responses, multilingual capabilities, and dynamic adaptability, highlighting the cutting-edge potential of generative AI in holographic technology.
Innovation in Holographic AI
Proto’s latest demonstration emphasizes the potential of combining AI-driven natural language processing with realistic holography. These AI Personas can communicate across multiple languages, process conversational inputs, and even collaborate on problem-solving tasks. Their application extends beyond exhibitions, with real-world uses in corporate training, customer service, education, and research.
Commenting on the innovation, Raffi Kyrszek, Proto’s Head of Product and AI Innovation, said: “Our latest demonstration showcases the transformative power of multi-agent AI systems. By enabling AI agents to share knowledge, spark creativity, and collaborate, we’re unlocking new levels of intelligence and adaptability. This approach mirrors human teamwork and opens the door to innovative applications across industries.”
Highlights from the AWS re:Invent Showcase
The installation achieved several firsts in AI and holographic technology:
- Generative conversations between two AI-powered holograms, marking a world first.
- Real-time integration of live participant holograms into dynamic narratives.
- Multilingual communication tailored for a global audience.
- Fusion of AI modalities, including natural language processing, voice synthesis, and realistic holographic visuals.
This fusion of advanced AI systems and lifelike holography positions Proto Inc. as a leader in the emerging field of spatial computing.
Powering the Technology
Proto’s holographic Personas are built on an advanced technology stack, combining multiple cutting-edge tools:
- Proto AI Conversational Persona Technology for creating lifelike holographic agents.
- Amazon Bedrock with Anthropic’s Claude AI for generative intelligence.
- HeyGen for synchronized facial movements and realistic expressions.
- Eleven Labs for natural voice synthesis.
- AWS services such as SageMaker, Rekognition, and Translate for backend AI capabilities.
Proto’s holographic technology is already in use across sectors like finance, healthcare, education, retail, and entertainment. High-profile clients include AWS, PwC, SoftBank, CBS, UFC, and Burberry.
Proto’s holograms will next appear at CES 2025, where the company will collaborate with AARP, PwC, and Canonical, among others. Additionally, Proto will feature at NRF 2025 alongside AWS, unveiling advancements in retail AI holograms.
For more info visit: https://protohologram.com/
