Vistar Media has acquired ADstruc, a leading software used for traditional OOH planning and buying, from PJX Media. This acquisition marks a strategic enhancement of Vistar Media’s capabilities, positioning it as a comprehensive provider in the OOH media sector.
Michael Provenzano, CEO and Co-Founder of Vistar Media, highlighted the impact of this acquisition on the industry. “Integrating ADstruc’s established systems into our portfolio represents our commitment to evolve the entire spectrum of OOH media, not just the digital and programmatic segments,” Provenzano stated. By bringing ADstruc under its wing, Vistar aims to broaden its service offerings, enhancing the traditional components of OOH media planning and buying with its advanced technology and customer support.
ADstruc is renowned for its efficiency and effectiveness in automating the OOH planning and buying process, having managed over $1 billion in OOH investments. This software solution has allowed agencies to streamline operations and focus more on strategy and client ROI. The acquisition is expected to leverage Vistar Media’s technological prowess and extend ADstruc’s functionalities to a global clientele.
Rick Robinson, CEO of PJX Media, expressed enthusiasm about the transaction. “This deal not only enhances the value of ADstruc but also sets a new standard for the industry,” Robinson commented. He noted that the original vision of providing a comprehensive OOH software will now be realized on a much larger scale.
PJX Media will continue to utilize ADstruc, ensuring that its clients benefit from uninterrupted access to sophisticated planning tools. This ongoing usage underscores the symbiotic relationship between PJX Media and Vistar Media post-acquisition.
Vistar Media plans to roll out ADstruc to U.S. agencies from June 1, 2024, with ambitions for expanding its reach globally throughout the year. This strategic integration is part of Vistar Media’s broader initiative to scale operations and deliver enhanced OOH advertising solutions worldwide.
About Vistar Media: Vistar Media is a leader in providing innovative technology solutions for OOH advertising. It operates the world’s largest marketplace for OOH transactions and offers a range of platforms designed to optimize media buying and selling. Headquartered in New York, Vistar Media serves clients across 28 countries, continually advancing the field of OOH advertising. Web: https://www.vistarmedia.com/
About PJX Media: PJX Media, based in New York, NY, is a technology-driven OOH agency that collaborates extensively with other agencies and brands to deliver comprehensive OOH advertising solutions. The company focuses on leveraging cutting-edge technology and data analytics to enhance the transparency and efficiency of OOH media campaigns globally. For more information, visit the PJX Media website. www.pjxmedia.com
