Innovative solution offers hyper-contextualized advertising at the point of purchase
Vistar Media, a global leader in programmatic technology for digital out-of-home (DOOH), is revolutionizing the advertising landscape with the launch of its groundbreaking retail media targeting solution. Vistar’s new Retail Inventory Packages empower marketers to access prepackaged, retail-specific DOOH inventory, delivering highly-targeted advertising campaigns at scale within major retailers.
These innovative packages encompass a wide range of on-premise displays, both inside and outside retail locations. With Vistar’s Retail Inventory Packages, advertisers can now engage shoppers in the parking lot, as they enter the store, while they browse, and even at the point-of-purchase, ensuring maximum exposure and impact.
Lucy Markowitz, Senior Vice President of U.S. Demand at Vistar Media, highlighted the importance of this new solution: “The ability to present actionable messaging at and around the point-of-sale, in high-value and precise retail locations, is increasingly becoming a necessary component in driving consumers from consideration to purchase. This new tool provides marketers with the ability to meet consumers where the majority of transactions still take place – in-store – with thoughtful, action-driven messaging in the real world, at the moments it matters most.”
Vistar’s Retail Inventory Packages cater to buyers using the Vistar DSP or any of their omnichannel DSP partners, offering access to prominent retailers such as Walmart, Walgreens, CVS, Whole Foods, Kroger, Albertsons, and Shop Rite.
This innovative solution addresses several critical needs for omnichannel marketers:
- Curated Inventory Packages: Marketers can now tap into carefully curated inventory packages, including locations inside and outside major retailers, at scale.
- Extensive Reach: Vistar connects marketers to more than 25,000 DOOH screens across major retailers in the United States.
- Hyper-Contextualized Messaging: Advertisers can hyper-contextualize their messaging within and outside of retail footprints, enhancing relevance.
- Precise Location Targeting: Achieve precise location targeting and maximize relevance at the point of purchase by targeting inventory at major retailers.
- Trusted Partners: Vistar collaborates with trusted retail partners, assuring brands that their ads will be displayed on premium, brand-safe screens in stores where their products are sold.
Vistar’s Retail Inventory Packages are tailor-made for a variety of industries, including consumer packaged goods (CPG), personal care, financial services, and more. For instance, a beauty brand seeking to promote a limited-edition holiday gift set exclusively available at a specific retailer can strategically target screens within that retailer’s locations nationwide, ensuring their holiday offerings gain maximum exposure among nearby and on-premise customers.
This innovative solution is set to transform the way marketers engage with consumers in the retail environment, providing unparalleled opportunities for brand exposure and driving purchase intent. To learn more about Vistar Media’s Retail Inventory Packages, visit their website at https://www.vistarmedia.com/.
