Vertiseit Group, a leading provider of digital in-store solutions, has announced the appointment of Monika Lindquist as its new Group Chief Marketing Officer (CMO). Lindquist will oversee the marketing and branding efforts for the group’s key brands: Visual Art, Grassfish, and Dise International AB. Her appointment marks a strategic move to drive growth and strengthen market presence across all three companies.
The announcement follows Vertiseit’s recent acquisition of Visual Art, a transaction valued at SEK 457 million (approximately USD 41.7 million). The acquisition aims to strengthen Vertiseit’s presence in Europe while expanding its operations in North America.
In her role, Lindquist will focus on enhancing brand visibility, optimizing marketing strategies, and fostering innovation. She will report directly to CEO Johan Lind and work closely with leadership teams to ensure each brand achieves its full potential in the competitive digital signage and in-store experience markets.
Strategic Focus on Growth and Market Leadership
Lindquist brings extensive experience in marketing and a background in psychology. Her previous role as CMO at Visual Art saw her successfully drive growth through data-driven strategies and customer-centric campaigns. She is widely recognized for her ability to align marketing efforts with evolving market trends.
“I’m excited to lead the marketing efforts for Vertiseit Group’s diverse portfolio,” said Lindquist. “Each brand has unique strengths, and I’m looking forward to building on their success by delivering value-driven strategies that meet the needs of our customers.”
CEO Johan Lind underscored the significance of her appointment: “Monika brings invaluable expertise to the team. Her strategic approach and deep understanding of the digital signage and IXM industry will help us achieve our growth objectives while strengthening the individual identities of Visual Art, Grassfish, and Dise.”
Enhancing Digital In-Store Experiences
Vertiseit Group provides digital platforms that enable global brands and retailers to deliver seamless in-store experiences. By integrating physical and digital interactions, the group’s solutions help businesses improve customer engagement and streamline the overall shopping journey.
With operations spanning the Nordics, Austria, Germany, Spain, the UK, and the USA, the group has built a strong international presence. Vertiseit employs 270 staff members and has demonstrated impressive growth, with a compound annual growth rate (CAGR) of 53% in recurring SaaS revenue (ARR) from 2012 to 2023. In 2023, the group recorded SEK 348 million in net revenue and achieved an adjusted EBITDA margin of 17%.
As Group CMO, Lindquist will lead cross-functional marketing initiatives, collaborating with sales, design, and technology teams to align their efforts with the group’s broader goals. Her focus on fostering collaboration is expected to unlock synergies between the brands, driving innovation and enhancing customer value.
For more information about Vertiseit Group’s solutions visit: https://vertiseit.com/
