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Beirut Digital Network Features Daktronics Latest Technology

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LesAffichagesPikassoSAL 01Les Affichages Pikasso s.a.l., Beirut, Lebanon, recently partnered with Daktronics Inc. of Brookings, S.D. (NASDAQ-DAKT) to launch the newly integrated Beirut Digital® network.

The network incorporates five digital displays, featuring the latest light emitting diode (LED) technology designed and manufactured by Daktronics. Four of the digital boards are located on the Cardinal Route of Beirut City, from Sofil Center to Murr Tower, the last one being at the Port, main north entrance of Beirut. All displays are accompanied by a time and temperature display, also manufactured by Daktronics.

“With the installation of five state-of-the-art Daktronics 10 mm SMD LED screens in the heart of Beirut, we bring outdoor advertising to a new level of ultimate technology, offering the best resolution available to our clients while contributing to add a modern face to our cosmopolitan city,” said Antonio Vincenti, CEO, Les AffichagesPikasso s.a.l.

Each display measures approximately 3 meters (9 feet 10 inches) high by 3.9 meters (12 feet 9 inches) wide with pixels on 10 millimeter spacing.

In compliance with digital billboard regulations aimed at safe driving practices, each screen displays a loop of six still images, displayed for eight seconds each.

LesAffichagesPikassoSAL 02“We were pleased to partner with Daktronics in our first LED project,” said Kristina Araman, Development Manager, Les Affichages Pikasso s.a.l. “We received full support during the installation process and immediate assistance when needed.”

The display network’s content is managed by Daktronics Visiconn® software. It is a control system that allows users to run their displays from any internet-ready computer. With the ability to integrate multiple display technologies (LED, LCD and others), the Visiconn® control system is the ideal solution for controlling digital display networks. The technology offers the capability to quickly create and display messages and graphics on the LED displays, allowing advertisers to better target their content to the audience at a particular location or certain time of day.

About Les Affichages Pikasso s.a.l.

Les Affichages Pikasso s.a.l. has been the number one outdoor advertising company in Lebanon since 1986. It also has a leading position in Iraq, Jordan and Algeria under the name of Lawhat Algerie. With more than 8,000 advertising faces, Pikasso holds a key position in the Levant and North Africa region and offers a comprehensive range of products and formats in 300 cities and towns. Pikasso places quality and innovation at the heart of its development to constantly meet its clients’ need.

About Daktronics

Daktronics has strong leadership positions in, and is the world’s largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at:, e-mail the company at [email protected], call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

For more information contact:

Julien Jasserme
Marketing Manager, International Regions:
Europe, Middle East, Africa, Latin America & Caribbean
tel: +1-605-692-0200 Ext 57712
email: julien.jasserme [at]

Ahmad Dahmash
General Manager, Daktronics Dubai
tel: +971-4-813-5254
email: ahmad.dahmash [at]

Source: Daktronics

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