Creative Realities, Inc., a provider of digital signage and media solutions, has launched AdLogic CPM+TM, a new campaign planning and management platform with programmatic functionality designed for in-store retail media networks. This solution offers integration and flexibility, enabling advertisers and publishers to plan, manage, and optimize campaigns within a unified AdTech stack.
AdLogic CPM+ addresses the growing demand for sophisticated in-store retail media networks by tackling challenges related to campaign performance, cost-efficiency, and scalability. In conjunction with CRI’s existing platforms, AdLogic CPM+ combines programmatic capabilities with a self-serve interface that simplifies campaign execution, enhances targeting precision, and eliminates unnecessary intermediation fees.
“Retail Media Networks are transforming the advertising landscape, and AdLogic CPM+ represents a significant advancement for brands aiming to maximize their in-store advertising and promotional ROI,” said Rick Mills, CEO of CRI. “By providing an integrated, end-to-end solution—from infrastructure deployment to advanced campaign management and direct demand-side access—we’re equipping publishers and advertisers with the tools they need to deliver targeted, high-performing campaigns at significantly reduced costs and operational complexity.”
AdLogic CPM+ integrates with CRI’s established AdLogicTM ad-serving platform and CMS systems, including ReflectViewTM. This integration enables publishers to manage inventory, automate workflows, and target audiences with precision—all from a single interface, reducing the complexity of managing digital ad campaigns while offering publishers greater control over their inventory.
Key Capabilities of AdLogic CPM+:
- Dynamic Campaign Management: Plan and execute campaigns based on dimensions such as impressions, budgets, targeting parameters, frequency, sub-networks, and more.
- Advanced Targeting: Leverage location-based data, audiences, territories, geo-fencing, environmental attributes, and digital asset types to optimize reach and impact.
- Private Marketplaces (PMPs): Offer curated inventory directly to select buyers, enabling more efficient transactions and higher yield.
- Resident DSP/SSP Functionality: Enjoy optionality for direct or programmatic ad and content trafficking.
- Seamless Platform Integration: Eliminate the need for external ad-serving tools, reducing operational complexity and costly third-party fees.
- Real-Time Reporting: Access detailed analytics to monitor performance, measure ROI, and refine campaign strategies.
AdLogic CPM+ provides value for both publishers and advertisers within the retail media ecosystem. For publishers, the platform offers a cost-efficient and streamlined solution, enabling the creation of private marketplaces that connect directly with buyers. This approach allows publishers to repatriate a portion of the AdTech “tax” paid to third-party intermediaries, reducing operational overhead and dependencies on intermediaries, thereby maximizing revenue retention. Advertisers benefit from undiluted inventory that ensures campaigns achieve greater exposure and more frequent messaging to target audiences. This increased precision and efficiency drive higher conversion rates and deliver measurable results, making AdLogic CPM+ a useful tool for campaign success.
“We’re not just offering another platform—we’re delivering a solution that addresses complexity, reduces costs, and drives measurable results,” said George Sautter, Chief Strategy Officer and Head of Corporate Development at CRI. “The CRI Retail Media Network product suite unlocks new use cases and brings together the tools and capabilities publishers need to capitalize on their media assets with specific playbooks for incremental revenue streams.”
Creative Realities will debut AdLogic CPM+ and exhibit its in-store retail media solutions at the National Retail Federation (NRF) 2025: Retail’s Big Show at the Jacob Javits Center in New York from January 12-14, 2025, Booth #411.
