NEW YORK — Grocery TV, the largest in-store retail media network in the U.S., has announced an expansion through a partnership with Harps Food Stores. This collaboration will add 145 stores to Grocery TV’s network, enhancing shopper engagement with digital displays in Harps locations across Arkansas, Kansas, Louisiana, Missouri, Mississippi, and Oklahoma.
Harps will implement Grocery TV’s Content Management System (CMS) to manage and track in-store digital campaigns. This system aims to increase the visibility of marketing initiatives and improve the shopping experience with relevant in-store messaging.
“Our goal is to simplify the process for retailers to set up, manage, and monetize their in-store retail media networks,” stated Don Oelke, co-founder and COO of Grocery TV. “We are pleased to partner with Harps, a retailer known for excellent customer service, and look forward to helping them strengthen their customer connections through our in-store media network.”
David Ganoung, Senior VP of Marketing and Chief Marketing Officer at Harps, expressed optimism about the partnership: “Grocery TV has enabled us to modernize our in-store marketing and streamline campaign management with their intuitive CMS. They have taken on the setup and management of the network, allowing us to focus on digitizing our in-store campaigns and providing a seamless customer experience.”
This partnership emphasizes Grocery TV’s mission to integrate digital media into the retail environment, offering brands and retailers a more effective way to connect with customers during their shopping experience.
About Grocery TV
Grocery TV is a leading in-store retail media network with nearly 21,000 displays in grocery stores across the U.S. It partners with over 100 retailers, including ShopRite, Smart & Final, and Winn-Dixie, to connect in-store retail media strategies, engage shoppers, and generate additional revenue. Advertisers can reach over 76 million shoppers through integrations with major demand-side platforms (DSPs), optimizing digital advertising campaigns within the grocery store setting. For more information, visit www.grocerytv.com.
About Harps
Harps is a 100% employee-owned company operating 148 stores across Arkansas, Kansas, Louisiana, Missouri, Mississippi, and Oklahoma. Founded in 1930 by Harvard and Floy Harp in Springdale, Arkansas, Harps is the largest employee-owned company in Arkansas and employs over 7,200 associates dedicated to providing quality products and excellent customer service. For more information, visit www.harpsfood.com.
