CAYIN’s digital signage players empower 22 LCD screens in the Glorietta and Greenbelt cinemas in the Philippines. This project was conducted and implemented by Mediacast Digital Group, CAYIN’s certified reseller in the Philippines. The new digital screen network has livened up the environment and simultaneously simplified daily operation.
CAYIN digital signage players offer greater flexibility as compared to using a PC solution. In the past, the staff of a theater only used Microsoft Power Point to create contents and was limited to creating a simple layout without scheduling. With CAYIN’s digital signage solution, administrators can easily create templates with multiple zones, such as multimedia, image slideshow, clock, ticker and Flash in one layout.
Each screen displays eye-catching movie information including: movie posters, movie trailers, synopses, approved movie rating, screening time, and other cinema promotions. The dynamic presentation accentuates attractiveness of each movie, arouses viewers’ interests, and helps them make a decision on the movie selection.
“Powerful remote managerial functions are also essential to the success of this project,” said Mr. Ravel Chi, Vice President of CAYIN Technology. Screens can always display up-to-date information of movies which are currently showing in these two theaters automatically based on the playlists and schedules. The whole digital screen network can be managed easily and largely simplifies daily operation.
To enhance customer experience, Ayala deploys seventeen displays in the cinema lobby and ticketing area. This modern and fashionable design elevates the corporate image as a cutting-edge technology adopter. In addition to the lobby and ticketing area of the cinema, screens were also installed at the concierge and entrance areas throughout the Ayala malls.
“All screens needed to match the overall design of the theater to project a unified image,” said Mr. Eric Tang, General Manager of Mediacast. With this in mind, Ayala Cinemas used different ways which best suited the environment to install screens. This included embedding screens on the wall, designing an all-in-one screen stand and hanging screens against glass windows.
The new digital screen network has created a modern and stylish atmosphere and enhanced customer experience. It has also facilitated efficient management of the digital screen network and created a win-win situation for both moviegoers and the cinema owner.
Read the full story at CAYIN’s website: http://www.cayintech.com/digital_signage_applications/case_ayala_malls_cinema.html
About Glorietta and Greenbelt Cinemas
Greenbelt and Glorietta cinemas are owned and operated by the Ayala Theatre Management Inc. Greenbelt is the country’s first Premier Lifestyle Center. With many world-class retailers, restaurateurs and entertainment operators, it defines the premier Ayala Mall experience. Glorietta is a one-stop, self-sufficient shopping center. It offers a wide array of shopping, dining, and entertainment options.
About CAYIN Technology
CAYIN Technology offers a complete portfolio of digital signage solutions including media players, servers, and software which are applicable to various industries, such as education, retail, hospitality, corporate, financial, and public institutions. CAYIN is dedicated to being a reliable partner to its clients worldwide, and has successfully set up various application references globally.
About Mediacast Digital Group
Established in 2009, MEDIACAST DIGITAL GROUP has already launched large scale projects in different industries. Our success lies in our strong commitment to pursue excellence by providing our clients the best products and services possible in order to successfully create dynamic digital signage systems.
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Cindy Lai
Marketing ManagerTEL: +886-2-25951005 ext 207
FAX: +886-2-25951050
Email: cindy [at] cayintech.com
CAYIN Technology Co., Ltd.
8F-2, No. 577, Linsen N. Rd., Taipei City 104, Taiwan
www.cayintech.com
Source: CAYIN Technology
