The new São Paulo Metro Line 4 (Yellow Line) in São Paulo, Brazil will feature eight massive NanoLumens® LED displays, including a 5-meter diameter by 2-meter tall 360-degree display.
Latin America’s newest and most advanced subway line, São Paulo Metro Line 4, will soon be the location of the world’s largest-ever digital out-of-home installation, when Terra® Latin America installs nearly 2,000 digital displays throughout the line’s 11 stations. The centerpiece of the project will be the multi-million dollar installation of eight large-format LED displays designed and manufactured by NanoLumens®.The state-of-the-art displays will provide advertisers an unforgettable medium to reach the line’s nearly one million expected daily commuters.
According to NanoLumens Director of Marketing, Josh Byrd, the São Paulo Metro Line 4 installation is the largest project undertaken to date by the pioneering Georgia-based company that introduced the world to flexible LED displays in 2010. “São Paulo’s Metro Line 4 is full of next generation technologies, and NanoLumens is proud to provide the most dazzling digital displays in the world to give advertisers a powerful medium to share their messages. We designed seven wall-mounted 6mm pixel pitch displays, ranging from 145 inches to 224 inches diagonal, to be installed throughout the line’s stations, plus one incredible 360-degree display that is actually made up of four 173-inch curved 6mm pixel pitch displays joined end-to-end to form a cylinder that is viewable from literally every angle in the atrium of the Luz station, Line 4’s busiest station.”
NanoLumens has partnered with Brazilian digital signage engineering company NC4U (Narrowcasting For You) to oversee the installation of the eight NanoLumens LED displays. NC4U is NanoLumens’ first officially certified service and sales partner in South America.
Metro Line 4, also known as the Yellow Line or ViaQuatro, is the result of a strategic partnership between the Government of São Paulo and ViaQuatro®, a private company that has invested $450 million in the project to date, with expectations to invest a total of $2 billion over the next 30 years of operation. The line began offering service at six stations in 2011 with 14 trains, and full operation of all 11 stations and 15 additional trains is expected in 2014.
Metro Line 4 is Latin America’s first driverless subway line and points to the future of fast, efficient, autonomous public transportation in one of the world’s most populated metropolitan areas. Each train is remotely controlled by a human operator at the line’s Operational Control Center (OCC). The line features some of the world’s most advanced subway technologies, including glass partitions separating the commuter platform from the tracks that greatly reduce the risk of accidents and prevent objects from falling onto the tracks, helping to ensure timely service. The trains, which are manufactured in Korea, offer passengers a comfortable commute with a number of LCD displays, air conditioning, free passage between cars while in motion and low noise operation.
NanoLumens displays were chosen for Sao Paulo’s Yellow Line project because they are extremely slim, ultra-lightweight, energy efficient, and feature a seamless, edge-to-edge picture quality that can be viewed from any angle or any distance without color shift or picture drop-off. The company’s patented display technology, which allows customers to select from 4mm up to 10mm pixel pitch (depending on the model), promises to transform the way marketers engage their customers in every type of trade show, retail, hospitality, stadium, arena, transportation and public event environment.
NanoLumens displays are designed and engineered with the environment in mind, and consume significantly less energy per square foot than conventional digital displays. Further emphasizing their commitment to eco-friendly technology, NanoLumens displays are composed of up to 50 percent reclaimed materials, and are completely recyclable. What’s more, some NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.
Designed and assembled in the United States, NanoLumens displays are offered in standard configurations as well as design-specific configurations to fit virtually any size, shape or curvature in both the NanoFlex line of flexible displays and the NanoSlim line of fixed frame displays.
The company’s technology has been named ‘Best LED Product’ of the year by Rental & Staging magazine in its 2012 INFOCOMM Product Awards Program, as well as being recognized by Entrepreneur magazine as a 2011 future-proof tech trend and cited by The Wall Street Journal in its 2010 Technology Innovations Awards. NanoLumens’ technology also received the 2011 Breakthrough Technology of the Year Award at the American Technology Awards. Digital Signage Magazine awarded the NanoLumens NanoFlex a 2011 DIGI Award for “Best New Display Device – Non-LCD or Plasma.”
Headquartered in Norcross, Georgia, NanoLumens®, Inc. (www.nanolumens.com) is a privately held corporation engaged in the research, product development, marketing and sales of unique flexible and fixed displays that address a yawning technology gap in the $14 billion digital display industry. Since its founding in 2006, NanoLumens has built a portfolio of more than 20 international families of issued and filed patents on its flexible display technology that effectively address the commercial market void between relatively small flat-panel displays and huge, limited application LED boards. NanoLumens technology is not constrained by standard sizes and shapes, or by the weight, noise and cost issues traditionally associated with commercial LED products.
Griffin Integrated Communications
212.481.3456 ext. 11
egross [at] griffinpr.com