Marketing and innovation in colleges and universities across Canada2 min read
Advil, MuchMusic and MEC are working with Newad on a campaign using NFC technology in the context of a national contest.
Advil, MuchMusic and MEC are using Newad’s leading edge NFC technology for a new advertising campaign centered around a contest to promote the popular show “Gossip Girl”, which airs every Monday night at 9 p.m.ET on MuchMusic.
This eight-week campaign is deployed in colleges and universities of Newad’s Campus Network in Toronto, Edmonton, Calgary, Vancouver, Winnipeg, Regina, Charlottetown and Halifax. Canadian students will be able to use their NFC-enabled Smartphone to interact with the Advil campaign for a chance to win a trip to New York and Los Angeles, or one of the ten weekly prizes of a $500 value. Students will also be able to get Advil product discount coupons, participate in live chats or get answers to their questions. “This is a national campaign enabled over Classic boards and Big Backlits,” said David Vance, Director, Sales, Indoor Advertising – Central Canada for Newad.
The NFC wireless communication system allows users to make mobile payments or transactions by simply bringing their mobile phone close to the transmitter, in this case indoor advertising, which interacts directly with the device.
“For more than two years, Newad has consolidated its expertise to provide optimal solutions to advertisers using NFC technology. Thanks to the contribution and creativity of our digital development team, we continue to be among the leaders in this field. Our objective remains to bring our campaigns in line with the lifestyle of our consumers, the Young & Affluent, who are more enthusiast users of smart technologies and devices than the average Canadian,” said Newad’s expert in NFC technology, Jerrid Grimm, Vice President, Client Service, and Regional Manager – Western Canada. A QR Code will also be enabled for users of this technology.
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding millions of consumers to four targeted platforms: Indoor, with 21,500 digital and classic boards in over 3,000 establishments and 36.5 million impressions delivered each week; Experiential Marketing, with the production of 250 promotional events per year; Publishing & Content, with numerous Web properties reaching 450,000 visitors each month and the production of branded content (photos & videos, mobile applications, contests, social media management, white label content); and Web, including the Newad OnLine advertising network delivering, each month, 125 million pages views and 7.4 million visitors. Recipient of many prizes rewarding its creativity and innovation, Newad’s 350 employees set the trends in its Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. www.newad.com