ITV and Kinetic today launches an innovative Out of Home campaign to bring the Rugby World Cup to commuters.
The campaign will keep fans up to date with results from the tournament as they come in overnight and in the morning and is a great example of harnessing the immediacy of digital OOH whilst showing OOH and online working together as the same feeds are being used for both media. The updates will be pulsed through to a network of digital screens in rail termini, underground stations, airport business lounges, petrol forecourts, roadside billboards and the Reuters screen at Canary Wharf.
The digital screens are booked to run every Friday and Monday to excite fans immediately before and after the games on the weekends.
Paul Ridsdale, Head of Marketing for ITV Sport commented: “To celebrate ITV’s exclusive coverage of the Rugby World Cup we wanted to keep fans up to date whilst they are on the move. Digital OOH allows us to react to the events of the tournament as they unfold. This morning we brought England team news to commuters and in the coming weeks we will show results and pictures from the games too. Digital OOH also makes commuters aware of the different ways to watch the action with ITV including on mobile.”
For more information please contact:
naomi.roberts [at] kineticww.com
+44 20 7544 4617
nick.mawditt [at] kineticww.com
+44 20 7544 4635