July 7, 2022


Digital Signage, DOOH News and Information

PBR Ropes a Giant Daktronics Screen from GoVision for Express Classic

4 min read

GoVision’s massive LED board gives fans eye-popping view of world’s best bull riders

Eight seconds is an eternity when you’re clinging to an angry bull. But the seconds pass quickly when you’re a fan watching your favorite cowboy ride the 2,000-pound beast. When the Professional Bull Riders invade Tulsa for the Express Classic presented by American Hoggers on A&E this weekend, fans will be treated to high-definition replays of all the action on a massive Daktronics (Nasdaq-DAKT) LED wall suspended from the roof of the BOK Center.

The PBR hired Argyle, Texas-based GoVision LP, one of the nation’s premier suppliers of turnkey mobile LED units and customized modular LED walls and Daktronics rental partner, to provide a 27-foot x 48-foot high-definition LED board for the August 12-13 event, which will be televised on Versus. GoVision transported the screen, comprised of 108 3-foot x 4-foot Daktronics PST-12HD video panels, from Texas, where it normally towers over the outdoor plazas at Cowboys Stadium. When fully assembled, the video board is the equivalent of a 55-foot HD television, and weighs in at a mere 13,500 pounds.

“We’re looking at options to enhance the PBR live-event experience. Traveling one of the largest video boards that you can fit into the average basketball or hockey arena is high on our list,” said PBR President and COO Sean Gleason. “Every seat in Tulsa will be in for a remarkable experience with a 55-foot high-definition video board showing live action and replays.”

GoVision also provided three video screens for the WinStar World Casino Invitational in late July in Thackerville, Okla. That event differed from other events in the Built Ford Tough Series in that it was held in an outdoor arena constructed exclusively for the event on a location adjacent to the casino.

“Whether it’s inside or outside, day or night, our screens can dramatically enhance the spectator experience,” said Chris Curtis, CEO of GoVision. “We’re excited to add the PBR to our list of blue-chip sports clients, especially because bull riding lends itself so well to dramatic replays and slow-motion close-ups.”

Daktronics PST-12HD panels offer a thin, lightweight, easily transportable display solution for concert touring and sporting events. The portable product features 7,000 nits of intensity, a revolutionary pixel layout for premium contrast, superior viewing angles giving everyone in attendance a great view and 19-bit image processing for industry-leading image quality.

For more information on the Express Classic presented by American Hoggers on A&E, visit http://www.pbrnow.com/competition/bfts/eventload.cfm?id=3288.

About GoVision™
GoVision L.P. (www.jumbo.tv) is a full-service LED screen provider that specializes in state-of-the-art video solutions, from its fleet of mobile units to the most complex modular configurations, custom-built to any size. The company prides itself on delivering “More Ways to Get Noticed” through its relentless pursuit of perfection in the unpredictable event business. GoVision has provided broadcast and production support for countless national events, including the 55th (Bush) and 56th (Obama) Presidential Inaugurations, Major League Baseball and NBA All Star Games, the 100th Anniversary Scouting Jamboree, the George W. Bush Presidential Library groundbreaking and the Gaylord Opryland Hotel grand re-opening.

It is the screen provider of the NCAA Final Four, TCU, Dallas Cowboys Stadium Plaza, the North Texas Super Bowl XLV Host Committee, and several college football programs and PGA tournaments.

The company has had a prominent role in countless national events, including the 55th (Bush) and 56th (Obama) Presidential Inaugurations, Major League Baseball and NBA All Star Games, Baseball Hall of Fame, the Boy Scouts of America’s 100th Anniversary Jamboree and the George W. Bush Presidential Library groundbreaking. It is the screen provider of the NCAA Final Four, Texas Motor Speedway, Dallas Cowboys Stadium Plaza, the North Texas Super Bowl XLV Host Committee, the University of Oklahoma and San Jose State football teams, and several PGA tournaments.

About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million, including Justin McBride with $5.5 million — the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Nearly 2 million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.

Source: Daktronics

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