Toronto, ON – PATTISON Outdoor Advertising, Canada’s premier Out-of-Home Advertising Company, has unveiled its 90th Digital Billboard, enhancing its expansive digital network. The new installation is located at Toronto’s bustling entertainment hub, Yonge-Dundas Square, known for its high foot traffic and visibility.
The newly installed billboard, a 10-foot high by 60-foot wide Mitsubishi Digital Spectacular, is designed to captivate with its unmatched color and clarity. Featuring advanced LED technology, the display surrounds the board with vibrant color accents, making it a significant attraction in one of Toronto’s most frequented areas.
Randy Otto, President of PATTISON Outdoor Advertising, expressed his enthusiasm about the new milestone. “This landmark digital display elevates the profile of Yonge-Dundas Square, already a pivotal advertising and entertainment district in our city. The launch of this 90th digital display is a testament to our ongoing commitment to innovating and expanding our digital advertising solutions across Canada,” he stated.
Strategically placed at the north-west corner of Yonge and Edward Street, the Yonge Street Media Beacon spans 736 square feet and features three distinct displays. These can function as one large spectacular or be divided into multiple configurations, offering versatile advertising opportunities.
Mercedes-Benz has taken the lead as the inaugural advertiser on this new digital platform. The automotive giant is showcasing two of its 2012 models, aiming to target a successful, urban audience. “Our challenge was to find unique media opportunities to highlight our latest vehicles, and the Yonge Street Media Beacon provides just that,” said Marc Boderke, Vice President of Marketing at Mercedes-Benz Canada Inc.
Boderke added, “Mercedes-Benz symbolizes innovation, having invented the automobile 125 years ago. The Beacon allows us to showcase the CLS and SLK models not only as pinnacles of style and design but also in a way that captures the attention of onlookers, delivering a message of luxury and sophistication.”
For more info visit: www.pattisonoutdoor.com
