Thursday, February 13, 2025

Pattison installs their 60th large format digital display in Canada

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PATTISON Outdoor Advertising, the largest Out-of-Home advertising company in Canada, has recently unveiled its 60th large format digital display. The new installation is strategically placed on the south side of the Gardiner Expressway, between Kipling and Islington Avenues in Toronto, Ontario. This marks a significant achievement as it enhances PATTISON’s presence along this heavily trafficked commuter route, with this being the second installation in the area.

The display utilizes cutting-edge technology, featuring an electronic Light Emitting Diode (LED) RGB with a 16mm pixel pitch, ideal for large-scale outdoor settings where ads are viewed from a close range. The Digital Spectacular screen measures 14’ x 48’, designed to capture the attention of passersby and deliver impactful advertising messages.

Randy Otto, President of PATTISON Outdoor Advertising, commented on the milestone, stating, “Our digital display network extends across Canada, covering major markets such as Vancouver, Montreal, Halifax, Winnipeg, Regina, Saskatoon, Calgary, and Edmonton. We are committed to expanding our network and reinforcing our leadership in both traditional and digital Out-of-Home advertising.”

The company’s partnership with YESCO, a leader in digital outdoor display technology, underscores its commitment to innovation and quality in the advertising industry. Mike Young, President of YESCO, expressed his enthusiasm about the collaboration, noting, “Our partnership with PATTISON is focused on equipping advertisers with advanced, high-resolution digital spectaculars that engage and captivate audiences.”

PATTISON Outdoor Advertising serves over 90 markets across Canada, offering a diverse portfolio that includes more than 80 large format digital posters and spectaculars, digital mall networks, digital elevator screens, traditional posters, superboards, street-level displays, and transit advertising. This expansive range allows them to cater to the evolving needs of Canadian consumers and advertisers, ensuring high visibility and impactful advertising solutions.

For further details about PATTISON Outdoor Advertising, visit their website at www.pattisonoutdoor.com.

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