Dubai – PPDS, the exclusive worldwide provider of Philips Professional Displays, has announced the launch of its complete Philips direct view LED product line in the Middle East and Africa (MEA). This strategic expansion was introduced at an exclusive partner event held at the St. Regis Marriott Hotel in Dubai, attended by key partners from diverse regions including Dubai, Qatar, Kuwait, Bahrain, Oman, Abu Dhabi, and Kenya.
The comprehensive Philips LED portfolio, now available through PPDS’ regional distribution partner Avientek, encompasses solutions tailored for both indoor and outdoor applications. These offerings are designed to meet the diverse requirements and budgets across various sectors, including retail, broadcast, corporate, hospitality, and transportation, with a focus on sustainability and innovative design.
Introducing the Philips LED Unite All In One Series
Featured prominently at the launch were the Philips LED Unite All In One 7000 and 5000 series. The Philips Unite LED AIO 7000 Series is specifically designed as a replacement for LCD videowalls and includes a 2×2 configuration with 55” preconfigured cabinets, facilitating swift installations. The Philips Unite LED AIO 5000 Series distinguishes itself with energy efficiency, offering a low power standby mode and full HD resolution, designed for quick setups of less than three hours.
Growth Opportunities in the Professional AV Market
The professional AV market in MEA is expected to experience substantial growth, projected to reach $22.705 billion by 2030. Simultaneously, the global LED display market is anticipated to grow from $16.4 billion in 2023 to $31 billion by 2032, fueled by rising demand for LED displays in advertising, retail, sports, and entertainment sectors.
Launch of the Wave Platform
Alongside the display innovations, PPDS introduced the Wave platform, a cloud-based solution enhancing the control and management of the Philips Professional Display fleet. This platform supports secure installation, continuous monitoring, firmware updates, and efficient energy management, aimed at streamlining operations and reducing environmental impact.
PPDS’ Commitment to Innovation and Quality
Jeroen Brants, Global Product Director for Philips dvLED displays at PPDS, reiterated the company’s commitment to innovation and quality. “Our goal is to set rather than follow market trends. We’re excited to extend our advanced LED offerings to our partners and customers in the MEA region,” he stated. Wim De Geest, Executive Director MEA at PPDS, and VM Manu, Director at Avientek, both expressed enthusiasm about the market’s positive response and the vast potential for upcoming projects in the region.
About PPDS
Operating under TP Vision Europe B.V. and MMD-Monitors & Displays Nederland B.V., PPDS markets and sells Philips Professional Displays globally. These subsidiaries are part of TPV Technology Limited, the world’s leading monitor manufacturer. Web: https://www.ppds.com
About Avientek
Avientek, headquartered in Dubai, is a premier distributor specializing in Audio Visual and Unified Communications solutions across the Middle East, Africa, and the Indian Subcontinent. They provide extensive pre-sales support, customized solutions, and technical assistance. Web: https://www.avientek.com/