Manchester – Allied London, the renowned property developer, has appointed Ocean as the sole outdoor media partner for its iconic Spinningfields business and residential quarter, along with the vibrant St John’s city center neighborhood in Manchester. This collaboration marks Ocean’s most significant private contract achievement beyond London, establishing it as the preeminent provider of premium full-motion digital out-of-home (DOOH) locations in Manchester.
Spinningfields, a £1.5 billion development that constitutes a pivotal part of Manchester’s central business quarter, encompasses over 430,000 sq. meters of contemporary commercial, residential, retail, and leisure space, hosting more than 165 commercial organizations. Meanwhile, St John’s represents an innovative fusion of enterprise, culture, and living spaces, contributing to Manchester’s global leadership in the tech, media, and creative sectors.
Under the terms of this transformative partnership, Ocean will exclusively market and vend a network of 30 high-quality small and large format full-motion displays across both these prestigious developments. This agreement includes potential avenues for brand activations and the promotion of Spinningfields’ public experiential spaces, enhancing Ocean’s standing as a strategic advertising partner.
Tom Ballantine, Ocean’s UK Development Director, articulated his enthusiasm for this collaboration, emphasizing the shared vision between Allied London and Ocean. Ballantine underlined how this partnership capitalizes on Manchester’s growth trajectory and the innovative advertising solutions Ocean offers.
Elizabeth Peckett, Head of Asset Management at Allied London, highlighted the selection of Ocean based on their extensive knowledge of Manchester and innovative DOOH practices. She envisions Ocean’s expertise fostering stronger connections between the developments and the community, delivering value to business partners, residents, and visitors alike.
This landmark partnership not only propels Ocean’s stature but also signifies the pivotal role that advanced media solutions play in shaping urban experiences. By becoming the exclusive media partner for Spinningfields and St John’s, Ocean takes center stage in Manchester’s dynamic urban narrative, contributing to its evolution as one of Europe’s most vibrant cities.
Reference: https://oceanoutdoor.com/
