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Wildstone, Alpha Partner to Drive OOH Expansion in Spain
Wildstone, a leading owner of outdoor media infrastructure in the UK and Europe, has formed a strategic partnership with Spain’s Alpha Publicidad Exterior to...
Cathy O’Connor to Keynote WOO 2025 Congress on Retail Media Growth
Cathy O’Connor, CEO of Australian media company oOh!media and a World Out of Home Organization (WOO) board member, will be the first confirmed speaker...
Shinka and Place Exchange Partner to Enable Programmatic Ad Buying in Luxury Hotel Networks
Shinka, a programmatic advertising solutions provider, has partnered with Place Exchange, a leading supply-side platform (SSP) for out-of-home (OOH) media, to offer advertisers programmatic...
Grocery TV Partners with Giant Eagle to Expand In-Store Retail Media Network
Grocery TV, a leading in-store retail media platform, has announced a partnership with Giant Eagle, a major U.S. food, fuel, and pharmacy retailer. The...
Australia’s Out-of-Home Revenue Up 8% in 2024 – OMA
The Outdoor Media Association (OMA) reported an 8.07% year-on-year increase in Australia’s Out of Home (OOH) advertising net revenue for 2024, reaching AUD 1.3...
Place Exchange Expands Programmatic DOOH Access to 100,000+ Global Screens
Place Exchange, a major independent supply-side platform (SSP) for digital out-of-home (DOOH) advertising, has significantly broadened its international footprint, adding 12 billion monthly impressions...
JCDecaux Reports Strong Financial Performance in FY 2024
JCDecaux, the world’s leading Out-of-Home (OOH) advertising company, has announced its full-year 2024 financial results, reporting a 10.2% revenue increase to €3,935.3 million (~$4,250...
PPDS names Fabrice Penhoat as Director for Philips Signage in France and Africa
PPDS, the exclusive global provider of Philips Professional Displays, has announced the appointment of Fabrice Penhoat as Business Director for Philips Signage and dvLED...
US Out of Home Advertising Revenue Exceeds $9 Billion for First Time in 2024
US Out of home (OOH) advertising revenue reached a record $9.1 billion in 2024, marking a 4.5% increase from the previous year, according to...
Broadsign and Scope3 Collaborate to Improve Carbon Measurement for DOOH Campaigns
Broadsign and Scope3 have partnered to advance carbon emissions modeling for digital-out-of-home (DOOH) advertising, enabling brands and agencies to more accurately assess the environmental...
75Media Grows Network with Mass Media Acquisition
75Media, a prominent UK-based roadside advertising operator, has acquired the majority of Mass Media’s large-format digital roadside billboard portfolio. This move strengthens 75Media’s standing...
T-Mobile Acquires Vistar Media, Blis to Boost Ad Solutions
T-Mobile US, Inc. announced the closure of two strategic acquisitions this month, finalizing deals with Vistar Media, a leading digital out-of-home (DOOH) advertising technology...
Philips 3650 EcoDesign Digital Signage Awarded EPEAT Climate+ Gold Certification
PPDS, the exclusive global provider of Philips Professional Displays, announced that its 50” Philips Signage 3650 EcoDesign has earned the EPEAT Climate+ Gold designation—the...
Poppulo Acquires REACH Media Network
Poppulo, a global provider of digital signage and omnichannel employee communications software, has acquired REACH Media Network (REACH), a digital signage solutions provider specializing...
FRAMEN, Lumen Research Launch Study on Indoor DOOH Advertising Impact
FRAMEN, a global digital out-of-home (DOOH) advertising platform, has introduced The Attention Pulse, a long-term research initiative developed in collaboration with attention measurement firm Lumen...
75Media Secures Mercia Funding to Boost AI-Driven OOH Expansion
75Media, a UK-based outdoor advertising (OOH) company, has secured a seven-figure investment from NPIF II – Mercia Equity Finance, managed by Mercia Ventures. The...
WOO Urges Japan OOH Sector to Prioritize Collaboration at Tokyo Conference
The inaugural OOH Tokyo Conference, organized by Japan’s Out of Home (OOH) industry in partnership with the World Out of Home Organisation (WOO), convened...
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