IRCTC (Indian Railway Catering and Tourism Corporation), India’s largest digital travel platform, has announced a partnership with Adgebra, a leading provider of rich media advertising solutions, to launch the ‘Cuboid’ ad format on its digital properties, including its app and website. The collaboration, secured through an open tender process, aims to enhance brand engagement with IRCTC’s 10 million daily active users.
Cuboid Format: Key Features
The Cuboid ad format introduces a six-faced interactive design, enabling brands to deliver immersive narratives while integrating seamlessly into user workflows. Early campaigns using the format have shown 3.2 times higher engagement compared to traditional digital ads, according to data from initial trials.
Targeting High-Intent Travel Audiences
Advertisers gain access to IRCTC’s user base, which includes:
- Travelers actively booking tickets or planning trips
- Affluent demographics with demonstrated purchasing power
- Pan-India reach across 10 million+ daily users
- 100% viewability in a brand-safe environment
Brands in sectors such as EdTech, FMCG, and consumer goods have reported improved brand recall and engagement metrics during pilot campaigns.
Sumeet Dubey, Chief Business Officer at Adgebra, stated:
“This partnership combines IRCTC’s premium audience with our creative storytelling solutions to create meaningful brand connections. The Cuboid format sets a new benchmark for digital brand engagement.”
About Adgebra
Adgebra, a division of Inuxu Digital Media Technologies, specializes in AI-driven rich media and video advertising solutions. The platform serves over 500 brands, reaching 500 million+ digitally connected users through partnerships with premium publishers. For more info visit https://www.adgebra.co/
