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Amscreen signs up Welcome Break to digital forecourt network

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Leading digital signage provider and media owner continues dominance of the motorway market

Amscreen, the UK’s largest nationwide digital media network owner, has today announced a deal with motorway service area provider, Welcome Break.  The agreement will see 63 digital signage screens installed into Welcome Break’s WHSmith Branded stores and forecourt stores situated within the service areas on motorways across the UK.

As part of the deal, screens will be installed into Welcome Break’s 27 locations up and down the country with 34 screens placed in WHSmith stores and 29 in forecourts in the service areas. Welcome Break will be following in the footsteps of other motorway service providers and major fuel brands such as Moto, together with BP and Shell who already benefit from the Amscreen digital forecourt network and that delivers over 40 million audience impacts every fortnight.

The screens, which will be positioned around the primary till points in both the WHSmith retail and forecourt stores, will carry content promoting Welcome Break’s in-house promotions and Amscreen’s media sales partner Digicom will sell media space to potential advertisers.

Anne Macartney, Commercial Director at Welcome Break said “Amscreen’s ‘plug and play’ technology is easy for us to install and offers Welcome Break the chance to message customers in real time with company owned offerings. It is evident that Amscreen are market leaders in this sector and we look forward to working with them and building a long term relationship.”

Simon Sugar, CEO at Amscreen said: “We are thrilled to announce the Welcome Break partnership. It increases our penetration within travel retail stores and enables us to continue to expand our forecourt network. It will allow us to advertise to an additional 80 million motorists a year and is helping us to establish ourselves as leaders in the motorway services sector.”

For further information, please contact Sophie Kay on 0207 693 6973 or sophiekay [at]

About Amscreen:

Amscreen, run by CEO Simon Sugar, is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from more than 3,000 sites across the UK and are an effective communication tool for clients such as BP, Shell and WHSmith and a range of blue-chip advertisers such as BSkyB, Amex, Visa, B&Q, Camelot, Redbull and Lucozade.

As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.

In addition, the live Amscreen mapping system allows advertisers to locate screens across the UK. Visit to view the live mapping link for further information.

For more information on Amscreen, visit

About Digicom:

·Digicom is the UK’s only independent ‘Pure Play’ digital media sales house selling at national level to clients, media agencies and outdoor specialists

·Executive Chairman Tom Goddard was previously International CEO for CBS Outdoor

·MD Sales and Marketing Chris Forrester was formerly head of sales at CBS Outdoor

About Welcome Break:

·Welcome Break operate 27 Motorway Service areas up and down the Country.  All of which cater for business travellers, families and couples travelling for leisure, HGV drivers, coach drivers and passengers.

·They are a multi-faceted business offering a spectrum of services and products to help make each traveller’s journey safe and enjoyable. They have successfully worked alongside World famous brands over the past few years, Burger King, Days Inn, KFC, WHSmith, Waitrose and more recently, Starbucks.  They believe that their success is their brand partners’ success

·Welcome Break provide a ‘welcome break’ to an impressive 80 million customers a year

Source: Amscreen

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