iSIGN Media Moves Forward With Its Planned Purchase of One of North America’s Largest Digital Signage Networks3 min read
iSIGN Media Solutions Inc. (“iSIGN” or “Company”) (TSX VENTURE:ISD) is pleased to confirm the near-term closing of its purchase of Pinpoint Media Group as originally announced June 24th, 2011. All terms and conditions are being worked on by both sides to conclude the transaction and launch the largest DOOH (“DIGITAL OUT OF HOME”) broadcast to mobile phone network in the world.
“This is a ground breaking event in the mobile space and our business model was further confirmed and validated by the July 27th, 2011 announcement that Deutsche Telekom has purchased a 2,500 digital signage network in a leading European supermarket chain,” states Alex Romanov, iSIGN’s Chief Executive Officer. Pinpoint Media Group Inc.’s (“Pinpoint”) network in Macs and Couche-Tard convenience stores is more than twice that with 5,600 screens in Canada.
“Pinpoint’s convenience store channel is in the fastest growing and profitable segment today with frequent shoppers and opportunities to both influence and collect anonymous shopper data,” adds Mr. Romanov. “Pinpoint’s network of approximately 5,600 digital signs is one of the largest in North America and will be the first in the world to have signage content broadcast to mobile phones of all customers in and in proximity of each of the 1,400 stores.”
iSIGN and its partners see a huge broadcasting network that will be able to message approximately 1.5 million shoppers and others in proximity per day. This will be one of the largest single audiences in Canada which will favourably compare to, or surpass any cable and satellite system viewers giving advertisers a larger audience with measurement instantly.
“iSIGN has recently added a proven advertising executive, who has held senior positions over the past 10 years and specialized in launching new systems and technologies to promote the advertising potential of the network to ad agencies and brands in Canada and the USA,” says Mr. Romanov.
The company will also be announcing details of its opening of a new office in Tampa to service US customers and details of new initiatives and technologies this month after the Pinpoint acquisition is completed.
About iSIGN Media
iSIGN is a leading developer of location-based interactive proximity advertising solutions that deliver rich media, permission based messages, free of charge to cell phones using Bluetooth® connectivity, while providing Business Intelligence to the client. The Company’s patent-pending advertising platform combines the precision of direct marketing and the tracking potential of the Web to deliver more cost effective and ROI – driven advertising than is possible via print, radio and television. iSIGN is based in Richmond Hill, Ontario with R&D and customer support operations in Vancouver, BC. iSIGN is a business partner of AOpen America Inc., having an OEM agreement for the embedding of its IMS software in AOpen’s digital media players and IBM, as their Solution Provider, POS All Models. iSIGN’s software solutions are also distributed by BlueStar Inc. to their network of Value Added Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the symbol “ISD”. Additional information about iSIGN Media can be found at www.isignmedia.com.
About Pinpoint Media Group Inc.
Pinpoint is the largest owner/operator of in-store digital media in Canada. With a national footprint, Pinpoint reaches an average of 1.5 million consumers a day through our convenience store network, using state of the art technology to push relevant content. Our Point-of-Sales Integration allows us to trigger ads alongside the digital receipt on every transaction, delivering truly relevant content when it matters most. Pinpoint is present in 1,400 convenience stores across Canada, with just over 5,600 digital faces. Our high impact product and services have been shown in numerous case studies, whether point of sale, brand or otherwise, to build sales and brand equity. Constantly expanding and improving our networks, we have won the City of Calgary’s parks and recreation contract to deploy and manage its digital solution. Having multiple channels allows us to get an accurate insight into what moves the industry and where it is going. Additional information about Pinpoint Media can be found at www.pinpointmediagroup.ca.
Chief Executive Officer
(905) 780-6200, ext 1
alex [at] isignmedia.com
Pinpoint Media Group Inc.
enmanuel.rumbos [at] pinpointmediagroup.ca
Source: iSIGN Media