Walkbase, a leading provider of in-store analytics and part of the STRATACACHE family, has introduced its innovative Millimeter Wave Sensor Solution, providing retailers with a precise and privacy-conscious way to analyze customer behavior. The technology was recently showcased at the National Retail Federation (NRF) 2025 conference, alongside other solutions from STRATACACHE companies, including PRN and Scala.
The Walkbase Millimeter Wave Sensor Solution leverages electromagnetic waves to track critical in-store data points such as customer location, pathing, and dwell time. Unlike camera-based systems, the sensors neither capture nor store biometric or personally identifiable information (PII), ensuring complete privacy for shoppers.
“This is a game-changer for retailers seeking to understand shopper activity without the risks associated with sensitive data collection,” said Ben Reynolds, Vice President of Business Development at Walkbase. “We’re proud to offer a scalable and robust solution that was well received at NRF 2025.”
Key Benefits of Millimeter Wave Technology
The Millimeter Wave Sensor Solution stands out for its adaptability, working effectively in challenging conditions like bright sunlight or total darkness. It also covers larger areas than traditional tracking tools and integrates seamlessly with retail media video players, reducing the need for significant upfront investments. Successful trials in a large regional U.S. grocery chain have demonstrated its scalability and effectiveness, paving the way for broader adoption.
Kevin Carbone, CEO of PRN, emphasized its importance for retail media:
“Retailers and advertisers are demanding accurate and privacy-conscious tools to measure in-store marketing effectiveness. This solution delivers actionable insights to optimize retail media networks and marketing campaigns.”
Part of a Comprehensive Retail Media Ecosystem
The Millimeter Wave Sensor Solution is a vital component of STRATACACHE’s holistic approach to in-store retail media. Together with PRN’s content management expertise and Scala’s innovative digital display technology, Walkbase provides data-driven insights to enhance customer experiences and maximize campaign performance.
The Walkbase Millimeter Wave Sensor Solution debuted at NRF 2025 and will be featured at additional retail trade events across North America and Europe throughout the year. Retailers can access further details, demonstration videos, and case studies at www.walkbase.com/millimeter-wave.
About Walkbase
Walkbase is a leading provider of in-store analytics and marketing automation solutions. By analyzing real-time data, Walkbase helps retailers optimize operations, improve customer experiences, and increase revenue. Headquartered in Dayton, Ohio, Walkbase operates globally as part of the STRATACACHE portfolio of marketing technology companies.
