Thursday, July 25, 2024

STRATACACHE Acquires MasterPoint to Expand Digital Retail Services in Germany

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STRATACACHE, a leading provider of digital signage solutions, has announced its acquisition of MasterPoint, a digital signage systems integration, operation, and field services company based in Cologne, Germany. This acquisition enhances STRATACACHE’s footprint in Europe, complementing previous acquisitions of Idklic in Belgium, Scala in the Netherlands, Walkbase in Finland, and Sys-Teams in the United Kingdom.

By acquiring MasterPoint, STRATACACHE aims to bolster its digital solution installation, integration, and field services capabilities in Europe, particularly within Germany, the continent’s largest economy. This expansion supports STRATACACHE’s investments in large-scale digital signage network operations, exemplified by Scala. As global brands increasingly adopt digital solutions to enhance retail customer experiences, STRATACACHE continues to provide cutting-edge, cost-effective technology.

MasterPoint’s experienced team, consisting of project managers, technicians, engineers, and installers, will offer localized support in Germany and the Benelux region. Their expertise includes:

  • Strategy, planning, and production of large-scale digital signage projects
  • Coordination and logistics with clients and solution providers
  • Deployment, technical support, operations, and field service response
  • Digital signage solution expansion and optimization
  • Retail media network deployment, support, and operational outsourcing

“The acquisition of MasterPoint is a significant step in STRATACACHE’s global strategy, reinforcing our commitment to supporting leading global brands,” said Chris Riegel, CEO of STRATACACHE. “In the post-pandemic era, retailers, FMCG, and hospitality brands are investing heavily in retail digital experiences. We aim to meet their operational needs worldwide with a single call.”

Dirk Huelsermann, head of STRATACACHE Capital and leader of the MasterPoint acquisition team, stated, “In 2024-2025, we will establish service locations in Hamburg, Munich, and Dresden to complement our Cologne MasterPoint headquarters, ensuring efficient service across all regions of the German market.”

STRATACACHE Capital evaluates over 300 acquisition deals annually worldwide, focusing on investments that enhance or complement STRATACACHE’s portfolio of smart digital signage offerings, including software, hardware, services, and support.

For more information, visit STRATACACHE.

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