Wednesday, April 24, 2024

Creative Realities and Reflect Systems Announce Merger

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Creative Realities, Inc. (CRI), a renowned digital signage company based in Louisville, KY, and Reflect Systems, Inc., a Dallas-based leader in digital signage solutions, have announced a definitive merger agreement, marking a significant consolidation in the digital signage industry. Scheduled to finalize in the first quarter of 2022, this strategic move is set to enhance the combined entity’s market presence, leveraging both companies’ strengths to offer a comprehensive suite of digital signage and media solutions.

Rick Mills, CEO of Creative Realities, will helm the merged entity, emphasizing the synergy between CRI’s expertise in deploying large-scale digital projects and Reflect’s acclaimed content management and AdTech platforms. Reflect’s ReflectView platform is celebrated for its scalability and reliability in digital signage, while its AdLogic platform is a pioneering solution for Digital-Out-Of-Home (DOOH) advertising, currently facilitating the delivery of approximately 1 billion ads monthly.

Lee Summers, CEO of Reflect, will lead the AdTech initiatives post-merger, focusing on integrating with Supply Side Platforms and Exchanges. Both leaders highlighted the complementary nature of their companies’ offerings and market focus, with CRI excelling in sectors like Quick Service Restaurants and stadiums, and Reflect dominating in retail, healthcare, and corporate communications.

Unlike typical mergers, CRI and Reflect aim for a complete integration of their operations and solutions, aspiring to create the most competitive offerings in the digital signage market. The combined company will maintain headquarters in Louisville, with continued operations in Dallas.

The merger is poised to create one of the most extensive portfolios in the digital signage domain, encompassing:

  • Customized menu board software through CRI’s Clarity platform
  • SaaS digital signage solutions via ReflectView and Reflect Xperience
  • The AdLogic platform for DOOH advertising
  • Comprehensive engineering, installation, and post-deployment services

This union is expected to accelerate growth by enhancing the ability to serve enterprise customers with a broad range of digital experiences designed to achieve significant business outcomes. Reflect’s transaction advisor was Innovation Advisors, a technology-focused investment bank.

About Creative Realities, Inc.: Creative Realities, Inc. is at the forefront of creating immersive digital experiences for high-end networks, offering SaaS and support services across various sectors including automotive, retail, and entertainment. With a footprint extending beyond North America, CRI is dedicated to innovating customer experiences through the latest omnichannel technologies.

About Reflect: Reflect excels in delivering effective digital signage solutions that engage and retain customers. Its offerings range from strategy development and creative services to robust content management systems, underpinned by the ReflectView and AdLogic software platforms, catering to a diverse client base seeking to enhance customer engagement.

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