Tuesday, February 18, 2025

Creative Realities and Reflect Systems Announce Merger to Strengthen Signage Solutions

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Creative Realities, Inc. (CRI), a leading digital signage company, and Reflect Systems, Inc., a specialist in digital signage solutions, have announced a definitive merger agreement. The merger, expected to close in the first quarter of 2022, aims to consolidate their offerings and enhance their presence in the digital signage industry.

Merger Highlights:

  • Leadership and Structure: Rick Mills, CEO of Creative Realities, will lead the newly merged company. Lee Summers, CEO of Reflect Systems, will oversee the AdTech initiatives. The merger will integrate both companies’ operations and solutions, aiming to provide a cohesive range of digital signage services.
  • Combined Expertise: The merger combines CRI’s strengths in large-scale digital signage deployments with Reflect’s well-established content management systems, ReflectView, and the AdLogic platform, which supports extensive Digital-Out-Of-Home (DOOH) advertising.
  • Market Focus: CRI has a significant presence in Quick Service Restaurants and stadiums, while Reflect is known for its work in retail, healthcare, and corporate communications. The combined entity will offer a comprehensive suite of solutions tailored to these sectors.
  • Expanded Services Portfolio: The merged company will offer a broad array of services, including CRI’s Clarity platform for menu board software, Reflect’s SaaS digital signage solutions, and full-service project management from installation to post-deployment support.

The new organization will maintain its headquarters in Louisville, KY, with continued operations in Dallas, TX. The merger is expected to enhance service capabilities and provide comprehensive digital signage solutions to enterprise customers.

About Reflect Systems, Inc.:
Reflect Systems, Inc. delivers digital signage solutions that engage customers and enhance communication. The company offers a range of services from strategy development to content management, supported by its ReflectView and AdLogic platforms.

About CRI, Web: https://cri.com/

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