RMG Solidifies Leadership Position In Executive Travel Media Sector
RMG Networks announced today that it has acquired Executive Media Network Worldwide (EMN), the leader in airport executive lounge media. EMN controls virtually all of the place-based video media assets in United, Continental, Delta, US Airways, Alaska, as well as the US based inventor for KLM, Lufthansa, and Air France executive airline lounges. EMN also has rights to sell video media assets in the terminals of the most traveled airports and executive airports in the United States and Europe, including WiFi advertising, touch screen and experiential campaigns. In addition to airport media, EMNs advertising assets on the Amtrak Acela Express train provide further opportunities for advertisers to target an elusive, affluent, executive audience. EMN is one of the fastest growing and most profitable Digital-Out-Of-Home (DOOH) media companies in the United States.
“Advertisers have demonstrated a desire to intercept affluent, senior executives in captive viewing environments. Fortune 500 software, auto, insurance and consumer goods companies have all recognized the powerful impact of captive viewing in DOOH Media Environments” said Garry McGuire CEO, RMG Networks. “Combining EMN’s dominant position in airport digital media with RMG’s leadership position in in-flight captive seat-back television, is a powerful integrated media solution for advertisers.”
This captive viewing environment is one of the most in-demand digital-out-of-home media assets in the marketplace.
This announcement solidifies RMG’s existing leadership position in the airline media sector. RMG currently represents nearly 100% of the domestic seat-back television ad inventory.
“Joining forces with RMG Networks delivers a new level of scale and consistency that will tremendously benefit both our advertisers and media partners.” said Ben Little, CEO EMN. “This deal formalizes the long standing partnership between RMG and EMN and will help our partners get the most out of their highly targeted in-lounge, train and in-flight media assets.”
This exciting announcement represents another acquisition by RMG in the rapidly expanding digital-out-of-home media sector. According to Kantar Media, the US DOOH media industry is expected to be the “bright spot” and one of the fastest growing within the media sector through 2014. DOOH media is rapidly becoming a “must buy” media for advertisers seeking a solution for the rapid decline in effectiveness in traditional commercial TV viewing.
Acquisition financing is being provided by Los Angeles-based investment manager, Tennenbaum Capital Partners, LLC.
About Reach Media Group
Named the #1 OOH TV Company of the Year and included on Ad Week Media’s 2010 OOH Hot List, RMG is one of the leading and fastest growing digital media companies in the US. Headquartered in San Francisco with offices in New York, Los Angeles, Detroit, Chicago, Princeton and Beijing, RMG owns, operates and powers Out-Of-Home TV & Video networks. As a result of its rapid expansion RMG now controls 200,000 + screens, delivering 70 + million highly desirable and elusive monthly viewers across 8 OOH TV & Video networks; In-Flight Entertainment, Fitness Entertainment, Point-of-Care, mtvU, NYTimes.com Today, Taxi Magic, Caesars Entertainment and Executive Media Networks. RMG partners with top US Advertisers in key industries such as consumer goods, auto, finance and software to deliver their target audiences out-of-home. RMG is backed by National CineMedia, LLC (NCM), Kleiner Perkins Caufield & Byers (KPCB), and Tennenbaum Capital Partners. For more information, please visit www.RMGnetworks.com.
RMG Contact info:
Sr. Director, Marketing
Reach Media Group
Chuck.strottman [at] rmgnetworks.com
Source: Reach Media Group