Solutions Debut at 2011 NAB Show in Las Vegas
Smart City, the nation’s largest provider of event technology, and Monster Media, the global leader in out-of-home digital advertising, have partnered to develop interactive media solutions for the meeting and convention industry that will be showcased at the annual National Association of Broadcasters (NAB) show this week at the Las Vegas Convention Center (LVCC).
After the success of the companies’ initial partnership at the annual Healthcare Information and Management Systems Society (HIMSS) tradeshow in Orlando, Fla., Smart City and Monster Media selected the NAB show to introduce the entire digital signage system for the first time as official partners. Showcased within an interactive lounge environment, representatives of both companies will demonstrate the system’s multiple features to exhibitors of the NAB Show.
“We wanted to expand our tradeshow network from interactive booth solutions to something that brought interactive systems to life in an engaging way that attendees had never seen before. Collaborating with Smart City, the largest event technology company, was simply a no-brainer, and we are proud to introduce the entire lounge execution at NAB,” said John Payne, president of Monster Media.
Located in the LVCC’s Upper South Hall lobby, the interactive lounge will have Monster Media’s entire digital system, including the iPOP™ and Kiosk, portable vertical and horizontal plasma touch-screens that have interactive content with sound, video and email capabilities. Also in the lounge are the POD, a portable touch screen wall featuring real-time movement and interaction, and Charging Stations where show attendees can recharge mobile devices and learn more about the event.
All of the units are mobile and scalable and can be programmed to detect presence and motion while incorporating video and 3-D capabilities. The system entertains and informs users with multiple levels of engagement and functionalities, including: gesture and touch interaction, video, picture taking, photo manipulation and email features.
Smart City Networks’ high-speed wired and wireless networks, as well as a custom engineered Wi-Fi network, enable Monster Media’s advanced media solutions to provide attendees new and innovative ways to stay “connected” at conventions.
“Smart City and Monster Media brought us a unique and creative spin on digital signage in the tradeshow space, incorporating analytics and documented feedback on attendees’ interests,” said Chris Brown, executive vice president of NAB.
“Smart City Networks continues to seek opportunities to better serve our customers at tradeshows and events,” said Mark Haley, president of Smart City Networks. “Monster Media’s products are more than a simple sign that loops an advertisement. The displays gather information from attendees and users that can enhance the value of the sponsorship that a show manager can sell to his or her exhibitors.”
Monster Media and Smart City will continue to grow their partnership and the use of these systems both independent of facilities and as a preferred vendor around the U.S. this year.
About Smart City
Founded in 1984, Smart City is the nation’s largest provider of event technology in the convention industry. With corporate headquarters in Las Vegas, Nev., Smart City provides clients with design, installation and maintenance of data, voice, coupled with unparalleled voice, video and data network engineering, security and monitoring across the United States. While best known for their telecommunications and data services, Smart City also provides clients with electrical and utility platforms in various locations.
Smart City provides services to more than 6,000 trade shows at more than 35 convention centers located in Alabama, California, Colorado, Florida, Georgia, Indiana, Kentucky, Minnesota, Nevada, North Carolina, Ohio, Pennsylvania, Texas, Washington and the District of Columbia. For more information about Smart City, please call 702-943-6000 or visit www.smartcity.com.
About Monster Media
Monster Media remains the innovator and leader in the out-of-home space, creating engaging campaigns that can be executed anywhere, at anytime. Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including: storefront dominations, mass transit, airports, malls, theaters, sport and entertainment venues and custom events. Since its inception in 2004, Monster Media has executed thousands of interactive ads globally and is currently working with clients such as: Microsoft, AOL, Google, IBM, JP Morgan Chase, Coca-Cola, Xerox, Ford, Verizon, BlackBerry, Target and Disney to bring their messages to life. For more information on Monster Media, please go to: www.monstermedia.net.
Amy E. S. Maier
B&P Public Relations/Smart City
Soource: Monster Media