Zoom Media® unveils a crisp new look and feel. The branding strategy is all-encompassing, including the creation of a brand new logo, reinventing and upgrading the website with cutting-edge design and navigation systems as well as transforming and rejuvenating the company’s marketing materials.
Zoom Media’s vision for the new website was to create a fresher and more current window into the vibrant centre of Canada’s largest indoor media company. The new website is informative, engaging and easier to navigate. With its responsive design, the website is now compatible for multiplatform viewing from all mobile devices, screens and tablets. The site aims to inform and connect with agencies and clients, offering glimpses into Zoom Media’s identity and culture. A live twitter feed is featured on the landing page for visitors to follow Zoom trends and activities in real time and can be viewed directly on the website.
The updated Zoom Media logo is a bold evolution from the former logo, created over 20 years ago to reflect the company’s genesis from its Classic frame. While the Classic board remains one of Zoom Media’s core assets, the company has since diversified its portfolio and offers an array of digital networks and products as well as media integration in multiple environments. To symbolize this evolution, the new logo is “unbound” and frameless.
“Following our 20th anniversary, it was the opportune time to invest in a new branding strategy. Zoom Media offers so much more than it once did. With the advancement of technology, the possibilities are endless.” says Gabriel Landry, Vice President, Creative & Production of Zoom Media. “Breaking from the frame with our new logo signifies not only the evolution of our products, but that there are no boundaries for what’s in store for the years ahead.”
“I want to congratulate Gabriel and the team on bringing us into the next phase of our evolution. Zoom Media is truly unleashed” stated François de Gaspé Beaubien, Zoom’s Chairman and Chief Coaching Officer.
Watch for upcoming surprises as Zoom Media shares the excitement of this rebranding initiative with agencies, friends and clients over the next few weeks!
About Zoom Media Inc. :
Zoom Media Inc. is the largest targeted lifestyle media in Canada, comprising more than 30,000 billboards in over 4,000 establishments across 30 markets, including Quebec City, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver. Zoom Media Inc. reaches specific target audiences through eight complementary networks that include resto-bars, college and university campuses, and fitness centers. Research, event marketing, creative production and media integration services are also provided. Zoom Media Inc. provides third-party media measurement through Nielsen for its ZoomFitTV™ network. Zoom Media Inc. is a member of COMB and provides audited circulation of its advertising panels which report 99.4 per cent accuracy in our performance, the highest percentage of all OOH companies that are audited by COMB. Zoom Media is a subsidiary of Zoom Media Group Inc. Overall, through all of its subsidiaries Zoom Media Group Inc. owns and operates over 80,000 billboards across North America and Europe, of which more than 26,000 are digital. For more information visit the website: www.zoommedia.com
Source: Zoom Media