Zoom Media® Inc. is proud to officially announce its partnership with the Boston Pizza® chain across the province of Quebec. Zoom Media’s sales and venue development teams have been working closely with Boston Pizza for over 6 months to finalize the terms of this agreement.
Boston Pizza has been a well-known establishment in the Canadian restaurant industry who is celebrating their 50 year anniversary next year. It entered the province of Quebec in 2004 with the opening of their regional office in Laval. This Canadian owned and operated chain quickly expanded, becoming Canada’s No. 1 casual dining brand.
With the addition of over 25 Boston Pizza restaurants in markets throughout Quebec, Zoom Media expands its already extensive Resto-bar network delivering over 14 million weekly impressions. This recognized chain offers advertisers reach amongst its core audience of 25-54 year olds in a casual yet dynamic social environment (sports bar and restaurant) where consumers are in a positive mindset and receptive to advertising messages.
“We are very excited to begin this new partnership with Boston Pizza.,” says Éric Fortin, Vice-President, Operations and Development, Zoom Media. “Timing could not be better; with the return of NHL hockey, advertisers can benefit from the increased traffic coming from excited sports enthusiasts ready for game night at Boston Pizza”.
“With our two concepts, one being our sit down restaurant area and the other being our sports bar section, we are providing Zoom Media a winning recipe to expand their reach in Quebec.”, mentions Carl Pichette, Principal director of Marketing for Quebec.
About Boston Pizza
Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 340 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as one of Canada’s 50 Best Managed Companies. Boston Pizza International Inc. is located in Richmond, B.C., and has regional offices in Mississauga, Ont., and Laval, Que. For more information, visit www.bostonpizza.com.
About Zoom Media Inc. :
Zoom Media Inc. is the largest targeted lifestyle media in Canada, comprising more than 30,000 billboards in over 4,000 establishments across 30 markets, including Quebec City, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver. Zoom Media Inc. reaches specific target audiences through eight complementary networks that include resto-bars, college and university campuses, and fitness centers. Research, event marketing, creative production and media integration services are also provided. Zoom Media Inc. provides third-party media measurement through Nielsen for its ZoomFitTV™ network. Zoom Media Inc. is a member of COMB and provides audited circulation of its advertising panels which report 99.4 per cent accuracy in our performance, the highest percentage of all OOH companies that are audited by COMB. Zoom Media is a subsidiary of Zoom Media Group Inc. Overall, through all of its subsidiaries Zoom Media Group Inc. owns and operates over 80,000 billboards across North America and Europe, of which more than 26,000 are digital. For more information visit the website: www.zoommedia.com
For additional information or to arrange an interview please contact:
Christie Spiropoulos at Zoom Media Inc.
Tel: (514) 448-9820
Fax: (514) 448-7876.
E-mail: cspiropoulos [at] zoommedia.com
or on Twitter @ZoomMediaCanada
Source: Zoom Media