SUBARU STEALS THE SHOW AT THE SALON DE L’AUTO3 min read
The Québec Subaru Dealers’ Association will benefit from a spectacular showcase at the Montréal International Auto Show from January 18 to 27. Utilizing Zoom Media’s out-of-home Business network, all of the advertising space in the parking facility, as well as all of the elevators leading to the Palais des congrès, will take on a striking look. With the collaboration of Zoom Media, this campaign invites visitors to dominate the elements (“Dominez les éléments”) thanks to Subaru vehicles. Visuals, sound effects and 3D images will reflect the four environments of the new advertising campaign presented by the Québec Subaru Dealers’ Association. This major advertising initiative produced by Rinaldi Communication Marketing, required more than two months of planning.
The advertising stunt will be mainly organized around the brand new 2013 Subaru XV Crosstrek. Upon their arrival, visitors will discover the 2013 Subaru XV Crosstrek staged in an urban and country setting as it occupies three spaces at the entrance to the Palais des Congrès’ parking facility, thereby demonstrating that it offers the best of both worlds. Another wall will be dedicated to a spectacular 3D montage of the 2013 Subaru BRZ featuring a spectacular fireball.
Beyond these two elements, visitors to the Palais de Congrès will ride in the four elevators leading from the underground parking facility to the exhibition area which will be transformed into inspiring immersive environments. Each will be dressed in a distinctive setting reflecting one of the four elements Subaru dealers are challenging us to dominate: winter, forest, mountain, and city. Each element, illustrated by distinct graphics and its own soundscape, will reflect the different personalities of the various models and will cover the elevator walls, floors, ceilings and access areas.
All of the Zoom Media backlit advertisements in the underground parking facility have also been reserved in order to maximize the impact. This impressive presence at the site will be topped by an advertising campaign that will unfold throughout the entire Salon de l’Auto in magazines and newspapers, as well as on television, radio, and Web.
“We have enjoyed a tremendous partnership with Subaru dealers for the past 18 years,” explained Maurice Rinaldi, President and CEO at Rinaldi Communication Marketing. “The team nurtures strong, creative ideas that demonstrate the strategic vision and imagination necessary to embrace any challenge,” he added.
This hard work is greatly appreciated by the client. “From year to year, Rinaldi has offered us ever-more spectacular ideas to allow us to stand out at the Salon de l’Auto”, Richard Fabien, director of the Québec and Atlantic regions for the Québec Subaru Dealers’ Association. This year, the outcome is clear: Rinaldi’s team has once again excelled at creativity.”
This remarkable concept is the result of the work of the exceptional and highly creative team at Rinaldi Communication Marketing, headed by Étienne Côté, creative director; Christian Asselin, artistic director; Maurice Rinaldi, President; and customer service manager, Tanya Foulem.
About Rinaldi Communication Marketing
Located in Montreal, Rinaldi Communication Marketing is an ad agency with national reach, offering full-service marketing and consulting services in both French and English: brand building, strategic positioning, media planning and buying, as well as creative development in TV, print, web and interactive. www.grouperinaldi.com
Rinaldi Communication Marketing
tanya [at] grouperinaldi.com
Source: Zoom Media