New Service to Put Digital Signage Within Reach of SMBs
RMG Networks, a leading provider of Digital Out-of-Home media and technology, announced the introduction of ChalkboxTV, a digital signage service that empowers businesses to deliver marketing messages through existing on-premise television screens. ChalkboxTV provides small- and medium-sized businesses with a powerful low-cost solution for creating and delivering relevant, localized marketing executions to activate customers in-store.
ChalkboxTV is an ideal point-of-sale marketing solution that businesses can use to promote their offerings and inform customers about promotions and other offers. ChalkboxTV seamlessly integrates with any cable or satellite service so business owners can deliver venue-specific marketing messages using their existing in-store televisions. Running alongside live television programming, marketing executions appear as an L-shaped frame, and may be fully customized or easily created from a selection of templates provided with the service. Full-screen signage executions are also available within ChalkboxTV.
The service consists of a media player connected to cloud-based software that enables single- or multi-unit businesses to display synchronized custom marketing messages on an existing television screen. ChalkboxTV is compatible with any cable or satellite service, so no service changes are required to deploy the system. Multiple locations can be controlled from a single interface, including custom content scheduling and playlists, so that any business can benefit from in-store digital signage.
“The introduction of ChalkboxTV shows RMG’s commitment to developing technology that connects marketers with their customers when they are most receptive to messaging,” said Garry McGuire, Chief Executive Officer, RMG Networks. “ChalkboxTV is revolutionary because it places the power of digital place-based signage technology within reach of any business. Since there is no need to invest in new equipment or switch services, it’s painless for a business of any size to start delivering highly targeted marketing messages to their customers while they are on site and engaged with their brand.”
RMG plans to make ChalkboxTV available in April 2013 through a network of dealers and resellers. For more information, contact RMG Networks at chalkboxtv [at] rmgnetworks.com.
About RMG Networks
RMG Networks is a leader in the digital place-based video industry. The company operates the largest digital media network in the air travel space with more than 120,000 in-flight media screens, 2,200 aircraft and an audience of more than 35 million passengers per month. RMG works with leading global brands and their advertising agencies across industries such as consumer electronics, automotive, financial services and technology looking to engage with the elusive affluent traveler audience segments. RMG also operates a Digital Media Services business unit that builds and operates networks and offers a range of innovative signage software solutions for SMBs and enterprise customers.
The company is based in San Francisco, CA and operates offices in New York, Detroit, Chicago, Los Angeles, and Beijing. For more information visit www.rmgnetworks.com
Source: RMG Networks