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National Datacast Improves In-Building Reach and Streamlines Distribution of Content to Digital Out of Home Networks

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National Datacast logoNational Datacast’s MediaLink network device leverages the ZTE MC2718 EVDO CDMA Module to Provide Improved Signal Reach, Lower Operating Costs Via File Sharing over LAN

ZTE Corporation (“ZTE”), a publicly-listed global provider of telecommunications equipment and network solutions announced today that National Datacast, Inc., a national provider of point-to-multipoint digital media connectivity, has successfully integrated and gained network approval for MediaLink, a low cost network communication device. MediaLink was designed to efficiently extend the reach of National Datacast’s wireless network to multiple digital signage players within one location, while reducing expense and increasing flexibility with a single integrated antenna and DTV tuner.

MediaLink is a hybrid device that integrates an ATSC TV receiver with a MC2718 PCI Express Mini Card from ZTE to provide a comprehensive connectivity solution. By leveraging the ZTE MC2718 EVDO CDMA module, National Datacast is able to provide a more comprehensive connectivity solution to end users. Furthermore, ZTE’s aggressive pricing structure for the module has enabled MediaLink to be delivered at a significant savings and flexibility to National Datacast customers. MediaLink can also be configured to provide 2-way maintenance support by means of wireless communications with the ZTE MC2718 PCI module, leveraging communication capabilities of the nation’s CDMA network.

ZTE’s MC2718 PCI Express Mini Card is a CDMA EVDO Rev A embedded module that can be integrated into laptops, tablets, routers, M2M hosts and other devices for 3G mobile data applications. Powered by the Qualcomm® MDM6085 chipset, the MC2718 offers high performance to the user on CDMA EVDO Rev A bands 900/1900 with fallback to 2G.

This receiver/router is a plug-and-play solution that acts as a unified, on-premises distribution point for National Datacast’s network-provided IP data to multiple LAN connected players via Ethernet, Wi-Fi or USB interfaces. MediaLink allows the receiver antenna to be placed for optimal signal strength in a convenient location without the need to be hardwired to the media player located across the room. MediaLink supports IP multicast distribution, similar to satellite, and no special software is required to stream content over the industry standard LAN interfaces.

“MediaLink is an affordable, practical solution designed to address our customers’ needs – extending the reach of network coverage to devices within buildings or structures that would otherwise not have sufficient signal to receive the data, or require cumbersome and invasive installations within the customer environment.” said Kristin Francis, National Datacast’s Director of Sales & Marketing. “National Datacast is pleased to introduce this latest innovation to enhance the value our customers can deliver to their customers.”

About National Datacast, Inc.

National Datacast has been at the forefront of datacasting technology since 1988, when the company was formed as a for-profit subsidiary of the Public Broadcasting Service. National Datacast continues to be the leader in nationwide data broadcasting, providing customized solutions for managing and delivering entertainment, information, and other digital content to consumers at home and on the go, businesses and government across the U.S. National Datacast’s network integrates the broadcast facilities and capacity of PBS member television stations with options for wired or wireless broadband as a return channel enabling clients to reach their customers locally, regionally and/or nationally, in real time or on a scheduled basis. See


ZTE USA is a subsidiary of ZTE Corporation (H share stock code: 0763.HK / A share stock code: 000063.SZ), a leading global provider of telecommunications equipment and network solutions. ZTE USA is dedicated to making quality communications technology accessible to all. The company draws on more than 25 years of experience and research investment to deliver smart, affordable, quality choices for infrastructure and mobile data device customers nationwide. For more information, visit

About ZTE

ZTE is a publicly-listed global provider of telecommunications equipment and network solutions with the most comprehensive product range covering virtually every telecommunications sector, including wireless, access & bearer, VAS, terminals and professional services. The company delivers innovative, custom-made products and services to over 500 operators in more than 140 countries, helping them to meet the changing needs of their customers while growing revenue. In 2011, ZTE’s revenue increased by 29 per cent to USD13.7 billion. Its overseas operating revenue grew 30 per cent to USD 7.4 billion during the period, accounting for 54.2 per cent of overall operating revenue. ZTE commits 10 per cent of its annual revenue to research and development and has leadership roles in several international bodies devoted to developing telecommunications industry standards. ZTE is committed to corporate social responsibility and is a member of the UN Global Compact. The company is China’s only listed telecom manufacturer that is publicly traded on both the Hong Kong and Shenzhen Stock Exchanges (H share stock code: 0763.HK / A share stock code: 000063.SZ). For more information, please visit

Source: National Datacast

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