HP has introduced two new media players, the HP MP4 and HP MP6, designed to help retailers and hospitality businesses deliver interactive and dynamic in-store experiences. These affordable solutions integrate seamlessly with HP’s digital signage displays, making it easier for businesses to engage customers with compelling content while streamlining operations.
Enhanced Interactivity and Performance
The HP MP6 Digital Signage Player is built for high-demand environments, offering robust capabilities for powering dynamic content. Equipped with the latest Intel® dual-core processor and HD graphics, it supports applications like digital mall directories and hotel navigation systems. When paired with touch-enabled screens, the MP6 can also deliver immersive, interactive brand experiences, allowing customers to engage more deeply with products and services.
On the other hand, the HP MP4 Digital Signage Player is HP’s thinnest player yet, designed for straightforward signage solutions. Ideal for retail and hospitality settings, the MP4 can display a range of visual content, from static images to full-screen videos, helping to create a vibrant, brand-centric shopping environment. Powered by a 64-bit AMD processor with Radeon HD 6320 graphics, it delivers impressive visual performance, enhancing in-store promotions and marketing efforts.
Affordable Omnichannel Solutions
HP’s new media players aim to bridge the gap between online and in-store experiences, a crucial factor in today’s retail landscape. With a focus on affordability and ease of use, these players are suited for businesses of all sizes looking to modernize their customer engagement strategies.
Ray Carlin, HP’s Vice President and General Manager of Retail Solutions, highlighted the importance of this technology: “Retailers want to incorporate innovative technologies to inform, engage, and attract customers to their stores, but many still struggle with the complexity or cost. HP’s new media players, along with our full portfolio of signage solutions, mean retailers of any size can deploy affordable and compelling in-store signage.”
The MP4 and MP6 players offer flexibility for various content strategies and can be integrated into an omnichannel retail experience. For instance, customers can interact with a digital screen in a store to access wish lists they created online, making the transition from online to physical shopping seamless.
Sleek Design and Reliability
Both the HP MP4 and MP6 media players run on a streamlined Windows® Embedded operating system, ensuring high reliability and smooth performance. Their compact design allows them to be mounted discreetly behind digital screens, maximizing space and reducing clutter in store layouts.
Availability and Pricing
The HP MP4 and HP MP6 Digital Signage Players will be available from March 2013 across North America and Latin America, excluding Brazil. Pricing can be obtained through HP resellers.
About HP
HP, the world’s largest technology company, offers a broad range of products and services spanning from personal computing to IT infrastructure. With a mission to make technology more impactful, HP continues to deliver innovative solutions for consumers and businesses alike.
