Sunday, July 21, 2024

Imperative and Invidis Create Worldwide Digital Signage and OOH Consulting Alliance

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The Imperative Group (Imperative) and invidis consulting GmbH (invidis), two leading European consultancies specializing in digital signage and out-of-home media, have announced a strategic alliance. This partnership aims to provide comprehensive consulting and go-to-market services to clients worldwide, including retailers, landlords, media agencies, brands, and technology companies.

Imperative and invidis bring together a wealth of expertise and a broad range of services. invidis excels in market research, analytics, procurement, and communication services for high-tech, digital, and enterprise clients. On the other hand, Imperative offers network development, delivery, and marketing communication services tailored to the digital, retail, and media sectors. This collaboration extends their reach across Europe, the Middle East, and North America.

The alliance promises a streamlined single-touch management point for customers, whether they approach Imperative in the UK or invidis in Germany, Austria, and Switzerland. This approach ensures a seamless experience, combining the strengths of both companies to deliver high-standard projects.

Chris Heap, Managing Director of Imperative Group, highlighted the benefits of this alliance: “In forming this alliance, we can help our customers conceive, manage, and deliver digital signage projects that create viewer value and measurable benefits for brands through managed, measured, and accountable practices. Our international network of knowledgeable retail media and digital out-of-home experts ensures the best possible results for our clients and their customers.”

Florian Rotberg, Managing Director of invidis consulting, echoed this sentiment: “This alliance brings together two complementary businesses with shared values and working principles. It offers real value to the marketplace through our combined talent, knowledge, processes, and operational practices for clients in Europe, North America, or the Middle East.”

The alliance’s core service portfolio is structured around an eight-step process:

  1. Orientation: Early-stage evaluation tools and workshops for strategy and development.
  2. Business Intelligence: Comprehensive analytics services, including market analysis and financial modeling.
  3. Project Mapping: Systematic assessment of project components and outputs.
  4. Project Qualification: Validation of the project through stakeholder engagement.
  5. Operational: Management of sourcing, procurement, and delivery of resources.
  6. Strategic Communication: Access to proprietary PR, marketing, and media channels.
  7. Face-to-Face Promotion: Organization of events to support product launches and developments.
  8. Thought Leadership: Development of accessible content through white papers, articles, and speaking engagements.

This strategic partnership combines over two decades of industry experience, offering clients unparalleled expertise and support in their digital signage and out-of-home media endeavors.

For more information about Imperative Group, visit Imperative Group. For insights on invidis consulting, check out invidis consulting.

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