Digital billboards continue to grow in popularity as evidenced by the continued partnership between Tactical Media Group and Daktronics, Inc. (Nasdaq – DAKT). As of late January, Tactical Media Group has purchased and installed 12 displays in Puerto Rico – the latest being mounted to the side of a parking garage in the San Juan metro area.
The digital billboard size is roughly 4.3 meters tall by 14.3 meters wide. Due to its size and the existing structure that this display was being mounted on, certain considerations had to be made before the installation could take place. The design had to include access points and catwalks behind the display due to the height of the display on the building façade.
“We had to take into account many different variables such as the design of the building, the weight of the structure and the LED display versus the load capacity of the building, the internal components of the building, and even wind conditions,” said Eduardo Galindez, Partner at Tactical Media Group. “One of the other main factors was making sure the display provided rear and front access to fit servicing needs, and in this area Daktronics products provided us with a clear advantage.”
As the static mesh advertising leader in Puerto Rico, Tactical Media Group is constantly on the lookout for new sites, new technologies and enhancements that can further satisfy and meet the needs of their customers.
“This particular location was ideally suited for an LED display; therefore, we decided to convert from mesh to an LED product,” said Galindez. “Moving forward, we will continue to analyze our installation locations along with the strategy of each advertising brand, product and service, and select the best product that offers the most benefit.”
The first 11 displays in Puerto Rico were standard billboard installations on steel poles, making the mounting of this digital billboard on the side of a parking structure unique to the area.
Daktronics has strong leadership positions in, and is the world’s largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at sales [at] daktronics.com, call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.
International Sales Administration Manager
tel (605) 692-0200 Ext. 74071
e-mail Amanda.Quam [at] daktronics.com