Newad is announcing the appointment of Josiane Roy-Hétu, who joins the Newad Experiential division as an Account Manager for Eastern Canada. Roy-Hétu will be responsible for the development and production of projects in experiential marketing and communications, as well as for the management of local and national clients. She will work in collaboration with a team of Account Coordinators, who handle strategic development and the implementation of new promotional initiatives.
Josiane Roy-Hétu will report to Kim Donachey, Manager, Experiential Marketing – Eastern Canada. “We’re very happy to welcome Josiane to our team. Her experience, her dynamism, and her natural affinity with the culture of Newad are among the factors that quickly convinced us she would be the best person to sustain our growth,” remarks Kim Donachey.
“I’m very happy to join the Newad Experiential team, as part of a company whose thoroughness, nature of projects and Young & Affluent target group are all a perfect fit with my values and vision. Newad’s clients and its track record for campaigns both strategic and creative also feed my enthusiasm as I embark on this new professional chapter, as part of a renowned team,” adds Josiane Roy-Hétu.
Having recently joined the Newad Experiential team, Josiane Roy-Hétu had previously held the position of Strategic Projects Manager for Groupe TVA’s Media Creativity division. Prior to that, she had worked as an Account Manager for CRI Agency. She studied advertising at the Université de Montréal.
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding its millions of consumers to four targeted platforms: Indoor, with 21,500 digital and classic boards in over 3,000 establishments and 36.5 million impressions delivered per week; Experiential Marketing, with the production of 250 promotional events a year; Publishing, with hundreds of digital productions each year as well as the NIGHTLIFE.CA magazine and website reaching 220,000 Montrealers every month; and Web, including the design and production of websites, microsites and mobile applications. Newad’s 350 employees and brand ambassadors set the trends in our Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. Newad has won numerous awards for its creative, innovative campaigns. www.newad.com