BroadSign International has announced the launch of a new web platform that integrates its BroadSign Open software with Argo Digital Solution’s media planning and buying exchange, rVue. This collaboration marks a significant advance in DOOH advertising by facilitating full-cycle campaign fulfillment across multiple networks.
BroadSign International, a leader in digital signage solutions, is now inviting owners of digital signage networks powered by its software-as-a-service (SaaS) to join this innovative platform. This initiative allows media buyers to seamlessly view, target, and execute ad campaigns across various networks, enhancing the reach and effectiveness of DOOH campaigns.
Among the first to adopt this new platform is LevelVision:College, one of BroadSign’s largest customers, along with several other undisclosed networks. These early adopters have already made their advertising spaces available to media buyers through the BroadSign/rVue platform, setting a precedent for others in the industry.
Brian Dusho, President and Chief Strategy Officer of BroadSign International, highlighted the benefits of this integration. “Our relationship with Argo gives our networks an opportunity to be seen by mainstream media planners and advertisers via a unified interface that simplifies buying digital out-of-home,” Dusho stated. This system not only automates the planning and buying stages of advertising campaigns but also enhances campaign execution and reporting, streamlining the process for massive cross-network media buys.
LevelVision has particularly noted the ease of integration and the potential benefits. Bob Martin, President and CEO of LevelVision LLC and a former award-winning media director at Universal McCann, commented on the effectiveness of the rVue platform. “Through rVue, our unique and impactful digital floor screens will be accessible to a wider range of ad agencies looking to reach college students — when they’re on-campus and at-retail,” Martin said. He emphasized the power of this solution to help monetize networks through an easy-to-use, web-based user interface.
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