Samsung Electronics Co., Ltd., renowned for its leadership in digital media and convergence technologies, has secured the top position in the digital signage market, a burgeoning sector within the IT industry. This achievement is largely attributed to Samsung’s strategic shift towards LCD technology in digital signage applications.
According to a recent report by DisplaySearch released on June 18, 2009, Samsung now holds 13 percent of the global volume and 14.2 percent of revenue in the digital signage market. The report further highlighted a significant market shift, noting that the share of Plasma Display Panels (PDPs) fell from 70.1 percent in Q1 2007 to 33.1 percent in Q1 2009, while LCDs surged by 59 percent annually, capturing 69.9 percent of the market by Q1 2009.
Digital signage, also known as digital information displays, are large screens installed in public venues such as airports, shopping malls, and government buildings to convey information and advertisements. These digital solutions are replacing traditional analog signboards and TVs, with the market projected to reach USD 6 billion by 2015.
Samsung’s dominance is evident not only globally but also regionally, with significant market shares in Europe, the Middle East, and Africa (17.9 percent in revenues), North America (12.2 percent), China (17.4 percent), Asia Pacific (23.6 percent), and South America (28.3 percent). The company has also established itself as a premium brand in the high-tech flat panel display market, achieving the highest average street price (ASP) of USD 1,282, approximately USD 100 more than its competitors.
In May 2009, Samsung further solidified its market position by releasing the 460UTn, a super-thin LCD display with a bezel distance of just 6.7mm, targeting the global video wall market. Additionally, Samsung introduced an innovative advertising display solution equipped with audience measurement technology that can recognize the gender and age of viewers to deliver customized advertising content.
Jinhwan Kim, Vice President of Visual Display Division at Samsung Electronics, expressed pride in the company’s achievements, stating, “Samsung Electronics has become the No.1 brand in visual displays including displays, TV sets, and digital signage. Particularly, becoming No.1 in digital signage is a historical event, proving that Samsung is successfully transitioning from a hardware manufacturer to a value-added solution provider.”
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global powerhouse in technology sectors including semiconductors, telecommunications, and digital media. With consolidated sales reaching US$96 billion in 2008 and a workforce of approximately 164,600 employees worldwide, Samsung continues to be a leading innovator in consumer electronics, memory chips, and digital displays. Recognized globally for its rapid brand growth and market leadership. Web: www.samsung.com.
