Itasca, IL – NEC Display Solutions and DOmedia have announced a strategic partnership to launch an end-to-end solution aimed at addressing key challenges in the digital out-of-home (DOOH) advertising sector. This collaboration is set to enhance the planning, buying, management, and measurement of extensive DOOH advertising campaigns across multiple networks.
Revolutionizing DOOH Advertising
The integrated solution, DOmediaTM Powered by VUKUNET, combines DOmedia’s web-based media search, planning, and buying tools with NEC’s VUKUNET technology. This amalgamation provides a comprehensive platform for ad inventory management, campaign placement, tracking, measurement, and reporting. This initiative aims to tackle technology fragmentation and establish industry standards, thereby fostering substantial growth in the DOOH market.
Market Potential and Industry Growth
According to PQ Media, the DOOH advertising medium is one of North America’s fastest-growing sectors, with an 18.1% compounded annual growth rate projected over the next four years. Advertising agencies are poised to increase investments in DOOH, contingent on the adoption of industry standards for creative content, ad serving, audience measurement, and performance reporting.
Key Industry Endorsements
Pierre Richer, President and COO of NEC Display Solutions, emphasized the transformative potential of the partnership: “Our collaboration with DOmedia will set the industry standard, driving remarkable growth in DOOH advertising. An open end-to-end solution will generate value for both buyers and sellers, reducing operational costs, enhancing transparency, and sparking innovation akin to online and mobile advertising.”
Sue Danaher, President of the Digital Place-based Advertising Association (DPAA), praised the partnership’s potential to invigorate the industry: “The union of DOmedia and NEC propels the industry forward, bringing innovative products to market and demonstrating the promising future of the digital place-based sector.”
Benefits for Media Agencies and Network Operators
The collaboration promises significant advantages for media agencies and advertisers, offering streamlined processes for purchasing and tracking DOOH media while reducing operational costs. DOOH network operators will gain from enhanced technology integration, which includes inventory management, ad delivery, and agency collaboration, leading to increased revenue potential. VUKUNET’s versatile technology ensures compatibility across various software platforms currently employed by network operators.
John Muszynski, Chief Investment Officer at Starcom Mediavest Group, highlighted the efficiency brought by the new solution: “An end-to-end solution for DOOH advertising will enable agencies to manage large-scale campaigns more effectively, giving them a competitive edge in servicing clients.”
Rich Langdale, CEO of DOmedia, remarked on the industry’s need for technological advancements: “The DOOH industry faces challenges with inefficiencies and standardization. Our partnership with NEC addresses these issues, ultimately benefiting both media buyers and sellers.”
About NEC Display Solutions of America, Inc.
NEC Display Solutions of America, Inc., based in Itasca, Illinois, is a premier provider of innovative visual technologies and integrated display solutions for a variety of markets, including enterprise, healthcare, education, and digital signage. For more information, visit NEC Display Solutions.
About DOmedia
DOmedia is a marketplace that simplifies the buying and selling of out-of-home advertising through its online platform, enhancing efficiency in media transactions. The company offers a web-based planning and proposal platform for large out-of-home media campaigns. Based in Columbus, Ohio, DOmedia is privately funded. For more information, visit DOmedia.
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