Key Systems and signagelive debut seamless out of home media planning platform for any advertising inventory3 min read
Fully integrated Digital Director planning software platform allows traditional and digital out of home billboards, posters and screens to be seamlessly managed from single entry point.
Key Systems (www.keysystems.co.uk) is extending its Out Of Home Media Management software systems platform to the rapidly-expanding Digital Out Of Home sector through Digital Director, a fully integrated technology solution tuned to work seamlessly with signagelive’s (www.signagelive.com) digital signage software.
The integrated platform allows OOH media companies to handle from a single solution all the planning, management, reporting and billing for campaigns running on both conventional billboard and poster faces and networked digital screens
Digital Director is being demonstrated for the first time the Outdoor Advertising Association of America/Traffic Audit Bureau national convention and trade show conference, April 11-13 in Miami Beach, Florida.
An extension of Key Systems’ Fusion and Quattro management platforms, which are used by many of the largest billboard and poster companies, Digital Director smoothly passes ad targeting and scheduling instructions directly from its “front-end” system to media playback devices running the web-based signagelive® digital signage software solution.
“We’ve made it completely seamless for users,” says signagelive® CEO Jason Cremins. “This is an important development because it removes duplications in both systems and effort. By working together, we’ve developed a solution that lets out of home companies easily make a steady transition from conventional to digital, without ever having to run separate systems.”
“The combination of signagelive® and Key Systems gives media owners absolute control of both their traditional and newer digital inventory from a single entry-point,” adds Ian Morris, Clients Service Director at Key Systems. “There have been attempts to make standard out of home systems somehow work for digital, but this combined solution eliminates any compromises in the process or delivery.”
Digital Director is already being used by clients in North America and Europe, such as a network of poster faces and digital advertising screens now being effectively managed and monitored in the Glasgow subway system, operated by UK-based OOH firm PrimeSight. Digital Director is also now available to Key’s current clients in South America, China, the Middle East, Australia and New Zealand, and will be generally available to new clients from 1st May.
signagelive® is an open standards, web-based digital signage platform designed to support anything from small private corporate networks to large enterprise networks that have thousands of end-points. signagelive® customers include the iconic Harrod’s department store and famed American sports franchises such as the St. Louis Rams and San Francisco Giants.
Attendees at the OAAA / TAB trade show will be able to see live demonstrations of Digital Director managing the complete booking life cycle for ad campaigns, from visual availability through delivering content to the signagelive® network of players, and ultimately to reporting and billing.
Key Systems provides software solutions to the international marketplace to manage the full range of out of home products. Key is committed to investing in research and development to ensure our software stays relevant to the out of home business whilst using the most up to date and relevant software tools available. The company is privately owned in all markets, ensuring independence for decision making and investment.
signagelive® is a product of Remote Media Group, a limited company based in Essex, England. signagelive® has a large, fast-growing and diverse client base of clients, globally, that covers everything from small businesses to major retail banners like Harrods and Thomson (TUI Travel). We’re known for innovation – leading the sector in the adoption of new technologies and standards – as well as for a solution that offer enterprise-grade capabilities and support at entry-level pricing.
Clients Service Director, Key Systems
Office: +44 (0) 1827 54459
Email: IanM [at] KeySystems.co.uk
CEO, Remote Media Group
Office: +44 (0) 845 458 3705
Direct: +44 (0) 1799 533 471
Email: jason [at] remotemedia.co.uk