JCDecaux UK, the country’s leading outdoor advertising company, has been awarded a major advertising contract by East Coast Main Line following a competitive tender process. The contract, previously held by CBS Outdoor, covers outdoor, ambient, and experiential advertising across 12 key stations, including York, Newcastle, and Peterborough.
The agreement grants JCDecaux the responsibility for developing and managing advertising sites at prominent East Coast Main Line stations such as Doncaster, Darlington, Wakefield Westgate, Durham, Grantham, Newark North Gate, Retford, Berwick-Upon-Tweed, and Dunbar. This move strengthens JCDecaux’s presence in the North and North East of England.
Tim Hedley-Jones, Property and Projects Director at East Coast, praised JCDecaux’s vision and its expertise in implementing digital technology beyond London. “With JCDecaux as our partners, we are confident that our advertising estate will enhance the passenger experience on this major intercity route,” he said.
Jeremy Male, CEO UK and Northern Europe at JCDecaux, emphasized the strategic importance of the deal: “This key contract will enable our clients to reach audiences travelling the East Coast Main Line between London King’s Cross and Scotland. We have exciting plans to redevelop the advertising space, introducing new products including digital screens and Hi-Definition recyclable posters.”
About JCDecaux
JCDecaux is the UK’s top outdoor advertising company, leading the market in digital, rail, roadside, retail, and airport advertising. With a strong focus on innovation, JCDecaux has transformed outdoor advertising by introducing digital formats, interactive installations, and time-sensitive campaigns, which can be launched within 24 hours via its FastForward print hub. The company is also at the forefront of augmented reality technology and sustainable advertising solutions.
About East Coast
East Coast operates passenger rail services along the flagship East Coast Main Line, connecting London King’s Cross with the East Midlands, Yorkshire, the North East of England, and Scotland. In 2010, East Coast transported over 18 million passengers. The company is set to introduce a new timetable from May 22, 2011, adding three million seats, 19 additional services, and faster travel times. East Coast has been managed by Directly Operated Railways Ltd, a subsidiary of the Department for Transport, since December 2009.
