The new tunnels will feature 10 screens and four light boxes, and are designed to relay live information and messages about travellers’ holiday destinations.
The immersive walkways will also be used to advertise Virgin Holidays’ “rockstar service”.
Virgin Holidays marketing director Andrew Shelton said: “What’s important to us is that customers get in the holiday mood as soon as they enter the airport. We want them to share our excitement about the experience they are about to have, and the rockstar treatment that awaits.”
“These panels include live data feeds which will tell them what kind of weather they can expect, the excursions they can look forward to and hopefully, in the future, welcome them with personalised messages. People expect our brand to go large, and you don’t get much larger than this.”
The hint at personalisation suggests a possible integration of near field communication (NFC) or RFID. This could recognise travellers by the information on their phones or possibly by a small chip embedded in a luggage tag.
Based on annual traffic volumes through the tunnels, Virgin Holidays expects over 11 million people a year to see the panels.
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Virgin Holidays is the UK’s leading long haul holiday company and its product range covers the USA, Caribbean, Africa, the Middle and Far East, the Indian Ocean and Australasia.
As one of the top travel companies in the UK, Virgin Holidays strives to deliver amazing holiday experiences to all customers. Formed in 1985 following the creation of Virgin Atlantic, and built on the Virgin principles of excellent customer service, high quality and value for money, Virgin Holidays offers maximum convenience and flexibility with an emphasis on fun, excitement and innovation. The company introduced the concept of ‘rockstar service’ in 2010 to describe the kind of exceptional customer service and exclusive experiences that are only available to those who book with Virgin Holidays, including the v-room at London Gatwick (opened in 2008), ‘check in, chill out’ and dedicated hotel concierge lounges across the world.
For further information please contact:
Tel: 01293 744261
E: phil.bloomfield [at] virginholidays.com