Saturday, April 13, 2024

Historic German Retailer Modernizes Customer Experience with Digital Signage from nsign.tv

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MeinBodenbelag, a historic floor covering retailer based in Neresheim, Germany, has recently upgraded its showroom with a state-of-the-art digital signage network. Utilizing the advanced software platform provided by nsign.tv, the retailer has installed 20 high-definition displays throughout its premises, aimed at engaging customers more effectively and encouraging longer visits.

The decision to adopt digital signage came as part of MeinBodenbelag’s strategy to modernize its 160-year-old business and make information more accessible to its customers. The managing director of MeinBodenbelag, Toni Grimmeisen, emphasized the need for a flexible and easy-to-use system that could manage daily content updates across multiple screens from a single PC. The nsign.tv platform was selected for its intuitive design, affordability, and seamless operation.

This technological enhancement features around twenty 4K UHD screens ranging in size, including a 4K UHD projector, all customized for optimal viewing within the store’s layout. The content displayed varies from daily promotions and social media advertising to staff introductions, wayfinding assistance, and entertainment options for both adults and children.

Grimmeisen praised the nsign.tv platform for its simplicity, reliability, and efficient content management capabilities, which have notably reduced the workload on the staff and made the management of daily operations more enjoyable. The feedback from customers has been overwhelmingly positive, with many appreciating the modern look and feel of the showroom and the autonomy the digital signage provides in navigating the store, even during unmanned hours on Sundays.

This initiative not only marks a significant step forward for MeinBodenbelag in embracing digital transformation but also highlights the effectiveness of digital signage in retail environments. By creating a more dynamic and interactive shopping experience, MeinBodenbelag has set a precedent for how traditional retailers can adapt to the digital age.

nsign.tv, the provider of the digital signage solution, is renowned for its comprehensive platform that facilitates the seamless integration of digital content in physical spaces. With a global reach and a strong presence in sectors ranging from retail to hospitality, nsign.tv continues to empower businesses with tools to enhance customer engagement and experience.

For more information on nsign.tv, visit their website at www.nsign.tv.

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