Monday, February 26, 2024

CEN Media Integrates Cinema Advertising with pDOOH Technology through Place Exchange Partnership

Revolutionizing the Out-of-Home Advertising Experience in Movie Theaters

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Place Exchange, a premier supply-side platform (SSP) for programmatic out-of-home (OOH) media, has joined forces with CEN Media. This partnership heralds a new era in the realm of digital advertising, particularly within the unique environment of cinema lobbies across the United States.

A Synergistic Alliance: Cinema Advertising Meets Programmatic Precision
CEN Media, a distinguished entity in the digital out-of-home network, caters to a discerning audience of movie enthusiasts. This collaboration with Place Exchange paves the way for programmatic access to CEN Media’s extensive network. This network boasts over a thousand high-definition poster displays and large-format video walls, strategically situated in cinema lobbies nationwide. Such an integration promises unprecedented convenience and precision for advertisers aiming to target a diverse range of consumer segments.

PerView: Transforming OOH Measurement

Central to this alliance is the deployment of Place Exchange’s PerView measurement solution. PerView stands out as a revolutionary tool in the OOH space, offering display-level metrics on reach, frequency, and hourly impressions for various types of displays. This innovation is instrumental for advertisers who require granular, real-time data to guide their advertising strategies, especially in the fast-paced and dynamic milieu of cinema lobbies.

Implications for the Advertising Domain

This collaboration is a significant milestone in the utilization of programmatic technology within the OOH advertising sphere. Place Exchange’s prowess in programmatic technology dovetails seamlessly with CEN Media’s expansive cinema network. This union promises to offer advertisers unparalleled access to a desirable demographic of cinema-goers. Ari Buchalter, CEO of Place Exchange, highlights the potential of this synergy in delivering impactful OOH messages as an integral part of the cinema experience.

About CEN Media
CEN Media, with its illustrious 85-year history in the cinema industry, has been at the forefront of crafting a captivating and innovative digital OOH network. The company has been instrumental in bridging the gap between leading brands, Hollywood studios, and today’s sophisticated consumer base, offering a unique advertising platform to amplify brand visibility.

About Place Exchange
Place Exchange is renowned as a leading SSP for programmatic out-of-home media. Its patented technology harmonizes with a range of omnichannel and OOH DSPs, providing advertisers and agencies a streamlined and cohesive approach to purchasing and assessing OOH media. The company’s dedication to quality, uniformity, transparency, and compliance renders it an esteemed partner in the OOH media landscape.

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