Scala, Inc., a global leader in digital signage solutions, has successfully installed over 300 digital screens on Russian MegaBuses, enhancing passenger experiences between Russia’s major cities and shopping centers. This strategic move was executed in partnership with Captivate Media, and powered by IMTV, marking a significant upgrade in how bus commuters are engaged during their travels.
The MegaBus service, popular among shoppers traveling to and from large MEGA malls initiated by IKEA, now features state-of-the-art digital signage aimed at providing an interactive and informative journey. With an average travel time of 40 minutes, these screens offer a unique opportunity to present targeted content and advertisements, reaching over 1.2 million passengers monthly, predominantly affluent women aged between 20-40.
The installation includes 104 Scala players distributed across MegaBuses in Moscow and St. Petersburg. Each bus is equipped with three 22-inch HD LCD screens, ensuring high visibility and impact. The screens maintain a constant satellite connection with MegaBus offices, allowing for real-time content management and updates, reflecting local cultural and commercial nuances of the respective cities.
Tony Yammine, Chairman of the Board at IMTV, commented on the installation’s success, stating, “Scala’s technology enables the use of Ultra Low Cost PCs, ideal for such large-scale installations where space is at a premium. The ability of Scala’s system to flexibly and efficiently manage content remotely underscores our commitment to innovative and practical digital signage solutions.”
This initiative not only transforms the passenger experience but also allows MegaBus to offer a balanced mix of entertainment and advertisements, directly enhancing the commercial appeal of the destinations it serves.
About MegaBus MegaBus, a shuttle service offered by MEGA, connects major transport hubs in Moscow and St. Petersburg with MEGA shopping malls, providing a blend of shopping, leisure, and relaxation opportunities initiated by IKEA.
About Captivate Media Captivate Media, a key player in the Russian digital advertising sector and powered by IMTV systems, is part of the international Form Trust Holding. With over 20 years in the market, Captivate Media delivers turnkey digital signage solutions, ranging from project conception to content creation and management.
About Scala, Inc. Scala, Inc., headquartered near Philadelphia, USA, operates over 500,000 screens worldwide, leading the digital signage industry with solutions that span content creation to distribution. Scala continues to innovate in both traditional and digital signage advertising management, reinforcing its position at the forefront of the digital advertising industry.
